{"id":3435,"date":"2017-03-30T16:18:44","date_gmt":"2017-03-30T10:48:44","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=3435"},"modified":"2024-05-12T15:34:54","modified_gmt":"2024-05-12T10:04:54","slug":"increase-content-engagement","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/increase-content-engagement\/","title":{"rendered":"9 Proven Tactics to Increase Content Engagement On Your Blog"},"content":{"rendered":"

The solution to decreasing content engagement is not to create even more content, but to make your blog content more engaging for your readers.<\/em><\/p>\n

Have you jumped aboard the content marketing train only to see limited success and engagement?<\/p>\n

This shouldn\u2019t come as a surprise to anyone. Even as content marketing becomes more and more popular, businesses struggle to retain visitors and turn readers into customers.<\/p>\n

TrackMaven’s research<\/a> showed that content marketing output in 2015 rose by 35 percent. Engagement, however, dropped by 17 percent.<\/p>\n

In 2016, \u201cContent Marketing Benchmarks, Budgets, and Trends<\/a>\u201d reported, the effectiveness of content for B2B organizations dropped from 38 percent to 30 percent.<\/p>\n

What is \u201cContent Engagement\u201d?<\/h2>\n

To put it simply, Content Engagement is when real people respond in measurable ways to your content.<\/p>\n

This is not to be confused with Social Engagement<\/a>, which has more to do with the distribution of content on social media as opposed to interaction.<\/p>\n

Different businesses have different definitions of Content Engagement. It differs by platform; engagement for a blog post might not be the same for a webinar.<\/p>\n

Engagement also varies by goal. Analyze what your business objectives are; they could be focused on getting more page views or increasing leads. Engagement will be different for both cases.<\/p>\n

9 Ways to Improve Content Engagement On Your Blog<\/h2>\n

The solution to decreasing content engagement is not to create even more content; it is to make your content more engaging for your readers. But how?<\/p>\n

In this post, I\u2019ll share 9 proven tactics you can use right away to improve your content engagement.<\/p>\n

#1. Tell the reader exactly what the article is about in the title itself<\/h3>\n

One of the biggest reasons why people don\u2019t read the articles is that there is a disconnect between what the article promises and what delivers.<\/p>\n

A lot of times a heading may promise the reader something and get a user to click the article only to have him find out that information is not there.<\/p>\n

This problem can easily be solved by mentioning exactly what should the reader expect from the article.<\/p>\n

For example, Quicksprout<\/a> clearly states what to expect from their article.<\/p>\n

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There should be no ambiguity about your content; readers shouldn\u2019t have to click through only to see a post that doesn\u2019t match their expectations.<\/p>\n

Remember: this is the era of the \u2018feed\u2019. Most of your readers will only be able to see your title and a short snippet in their Twitter\/Facebook\/RSS Reader feeds.<\/p>\n

Optimize your titles accordingly.<\/p>\n

#2. Grab attention with your introduction<\/h3>\n

The main purpose of your headline<\/a> is to make your readers read the introduction of your article.<\/p>\n

The introduction is the most important part of the headline. It must be so powerful that your readers feel compelled to read the whole article.<\/p>\n

Use storytelling techniques<\/a> to tease readers with some information. You could make a bold declaration in your introduction to grab the reader’s attention (for example, \u2018Content Marketing is Dead\u2019)<\/p>\n

Here is an example of a great headline and introduction from CopyBlogger<\/a> that makes you want to click Read more<\/em>.<\/p>\n

The headline\u2026
\n\"\"<\/p>\n

\u2026and the introduction:<\/p>\n

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#3. Use a visual structure that keeps readers hooked<\/h3>\n

Readers don\u2019t like to read a wall of text. It puts them off. Even complex content can be made much more reader-friendly by introducing a few best practices for writing content for the web<\/a>.<\/p>\n