{"id":2957,"date":"2015-11-25T23:15:44","date_gmt":"2015-11-25T17:45:44","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=2957"},"modified":"2025-03-25T16:20:50","modified_gmt":"2025-03-25T10:50:50","slug":"promote-your-brand-on-social-media","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/promote-your-brand-on-social-media\/","title":{"rendered":"Promote Your Brand On Social Media: 7 Ways That Get Results"},"content":{"rendered":"

Learn 7 ways to promote your brand on social media so you can get your business and brand in front of more social media users.<\/em><\/p>\n

Is it important for you to grow your business brand, so more potential clients and customers can purchase your products and services?<\/p>\n

Would you like to get more likes, views and shares for your brand or company on social media?<\/p>\n

For many marketers, building a social following on our personal profiles is hard enough that building a following for our brand doesn\u2019t even feature on our priority list.<\/p>\n

But for those small businesses that need to build brand recall and authority, building a following on social media, for your brand profiles, can be exactly what you need to go from an unknown to a well-known brand.<\/p>\n

7 Ways To Promote Your Brand On Social Media<\/h2>\n

In this article, I list 7 ways to promote your brand on social media so you can get your business in front of more social media users.<\/p>\n

1. Create a YouTube Channel for your Brand<\/h3>\n

Instead of posting your business videos under your personal YouTube profile, create a channel for your brand on YouTube. It will help create better brand recall and engagement every time a viewer watches one of your videos.<\/p>\n

How to create a YouTube Channel for your Brand:<\/h4>\n

Make sure you’re signed in to YouTube and then go to the page here<\/a>. Click on the button that says \u201cCreate a New Channel\u201d.<\/strong><\/p>\n

\"Create<\/a><\/p>\n

You will then be prompted to Name Your Channel and Create a Category for it.<\/p>\n

\"Name<\/a><\/p>\n

How to Leverage your YouTube Brand Channel:<\/h4>\n

Get a unique and attractive header created for your YouTube brand channel. According to the post here,\u00a0Youtube\u2019s cover art size is 2560 px X 1440 px<\/strong>.<\/p>\n

Don\u2019t post the same videos on your brand profile that you would post under your personal profile. Create special content for only your brand channel viewers<\/strong>, that is targeted at attracting the right audience \u2013 one that is interested in your products and services.<\/p>\n

See how Steve Dotto does it on his DottoTech YouTube channel<\/a>.<\/p>\n

\"Dottotech\"<\/a><\/p>\n

Steve shows that he respects his viewers by creating professional content that engages and informs them. Every time viewers watch his videos, they are engaging with the DottoTech brand.<\/p>\n

An excellent branding tip from Steve is to create custom thumbnails that reinforce your brand personality\u00a0and make your videos easily recognizable in the YouTube feed<\/strong>.<\/p>\n

\"Custom<\/a><\/p>\n

2. Create a Pinterest Business Page<\/h3>\n

Most of us that use Pinterest have been browsing it and sharing content on it from our personal profiles. If you want to brand a business on Pinterest<\/a>, you need to change how you use this network.<\/p>\n

How to Create a Pinterest Business Page:<\/h4>\n

You can either go to the link here<\/a> to create a new Pinterest Business Page or click here to convert your existing Pinterest personal account to a Business account<\/a>.<\/p>\n

\"Pinterest<\/a><\/p>\n

Edit your profile, add your brand name, logo, and description and verify your business website with Pinterest.<\/p>\n

\"Edit<\/a><\/p>\n

You\u2019re now ready to start pinning content to your Pinterest brand channel.<\/p>\n

How to Leverage Your Pinterest Brand Channel:<\/h4>\n

Your Pinterest Business page can grow brand awareness of your ecommerce store on Pinterest<\/a> and also increase your traffic and sales.<\/p>\n

When Etsy user, Rachel Ball of Elephantine began using Pinterest to help promote her shop, average views per week increased by 22%, and sales per week increased by 20%.<\/p>\n

If you want to continue sharing content from your personal Pinterest account, you can create shared boards for your business and personal account, so that you can share the same content to both accounts at the same time<\/strong>.<\/p>\n

This is especially useful if you want to share your blog posts to both your personal and business page followers.<\/p>\n

To grow your followers on your Pinterest brand page, share images that will attract the kind of followers you want. Create Pinterest Boards based on different categories.<\/p>\n

Do some research on different kinds of boards that people in your industry create and give your boards interesting names.<\/p>\n

You can even create a collaborative board by allowing other people to post to your board. This attracts more followers and benefits all because you now have more people promoting and pinning content to your board.<\/p>\n

To monitor your results on Pinterest, you need to pay close attention to your metrics<\/strong> \u2013 likes, repins \u2013 and see what kind of content resonates with your buyers.<\/p>\n

Learn Pinterest best practices and expert tips on how to use Pinterest the right way in the free Pinterest Training<\/a>.<\/p>\n

3. Grow your Brand\u2019s Twitter Profile<\/h3>\n

Most of us are so busy growing a Twitter following on our personal accounts that we neglect our Twitter brand accounts. Yes, I\u2019ve been guilty of this myself.<\/p>\n

One of the reasons it\u2019s much easier to build a following on a personal Twitter account is because Twitter users prefer to interact with a real person than a brand.<\/p>\n

But if you want your brand account to get followers and shares on Twitter, you need to give it some love. The first step to doing this is to mention your Twitter brand handle in your personal Twitter bio<\/strong>.<\/p>\n

\"Twitter<\/a><\/p>\n

Ways to grow your brand\u2019s Twitter following:<\/h4>\n

You need to\u00a0grow your brand’s Twitter following in a more targeted manner than you would on your personal account. Here are some ways to do that:<\/p>\n