{"id":2249,"date":"2022-06-20T17:24:31","date_gmt":"2022-06-20T11:54:31","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=2249"},"modified":"2024-11-14T17:00:39","modified_gmt":"2024-11-14T11:30:39","slug":"50-ways-to-increase-social-media-engagement","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/50-ways-to-increase-social-media-engagement\/","title":{"rendered":"50 Social Media Engagement Ideas to Boost Key Social Media Metrics"},"content":{"rendered":"

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Updated: 20th June 2022<\/p>\n

Need ways to increase social media engagement? These social media engagement ideas will boost your social media interactions and key social media metrics.<\/em><\/p>\n

Are you looking for ways to boost your key social media metrics? As a marketer, your goal is to ensure that your social media engagement strategies are having the desired impact on important social media metrics.<\/p>\n

That’s no easy task, but it’s certainly not impossible. In fact, with a little creativity and effort, you can boost your social media engagement and see better results.<\/p>\n

In this blog post, we will share several ways to create social media engagement posts<\/a> that you can use to increase viewership, engagement, and reach.<\/p>\n

You can never have too many social media engagement ideas to increase social media interaction. Trying different social media engagement post ideas<\/a> also helps keep followers engaged; they never know what to expect next.<\/p>\n

So, if you’re looking for ways to increase engagement on social media and spice up your social media engagement plan, these 50 social media engagement ideas will help get you started.<\/p>\n

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What is social media engagement?<\/h2>\n

Social media engagement is the Holy Grail of marketing. There are many types of social media engagement, and it means different things to different people, but to most marketers, it means getting a response from their target audience.<\/p>\n

So what are the social engagement metrics that matter most? Some of the most important social media metrics to track are likes, shares, comments, tags, retweets, replies, mentions, follows, favorites, repins, clicks, upvotes, views, listens, subscribers, and more.<\/p>\n

This video from Simplified explains how to read social media analytics<\/a>, including the different metrics available on each platform, to improve your marketing strategy, track your progress, and determine your successes.<\/p>\n

One of the benefits of social media engagement metrics is in providing a way to measure the quality of your content, and whether your audience is responding and engaging with it.<\/p>\n

But what engagement truly represents is a two-way dialogue between brands and followers.<\/p>\n

Engagement represents a two-way dialogue between brands and followers.<\/p><\/blockquote>\n

If you\u2019re sharing content on social media networks, do your customers appreciate it and engage with it in one of the ways above? And how can you create more engaging social media posts<\/a>?<\/p>\n

My primary rule of engagement is: If you want to increase social media engagement, be engaged.<\/p>\n

If you want to increase social media engagement, be engaged.<\/p><\/blockquote>\n

Like most people, social media users don\u2019t care how much you know, until they know how much you care. So start giving, before you expect to receive.<\/p>\n

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If you want to increase social media engagement, be engaged. via @BlogBrandz<\/a><\/div>\n

Click To Tweet<\/a><\/p>\n

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50 ways to increase social media engagement<\/h2>\n

These 50 ways to increase social media engagement may seem daunting, but it really just means being creative and strategic in how you post and communicate with followers.<\/p>\n

#1. Listen to the conversation<\/h3>\n

Social media engagement is a two-way street. The conversation starts with you listening to what your audience is saying and measuring social media engagement metrics to know where you’re starting from.<\/p>\n

With so many social media monitoring tools<\/a> out there, there\u2019s no excuse for failing to monitor what the audience is saying about your brand.<\/p>\n

You can use these social listening tools<\/a> to monitor where your brand or products are being mentioned, where your website links are being shared, and what kind of sentiment surrounds the conversations about your company and products.<\/p>\n

#2. Create exceptional blog content<\/h3>\n

The time when you could write up a 500-word article, post it on your blog and get a decent amount of shares and comments is long gone.<\/p>\n

According to AOL\/Nielsen, 27 million pieces of content are shared each day. With such a glut of online content creation and sharing, you need to get your content to stand out from the clutter<\/a>.<\/p>\n

In order to create exceptional blog content, learn the secrets of famous bloggers<\/a> and the business strategies these professional bloggers used to build successful blogs.<\/p>\n

#3. Create stunning images<\/h3>\n

It\u2019s the age of the visual web. Today visual content is the most engaging form of content online. Research <\/a>says that using images can result in an 85% interaction rate on Facebook and increase retweets by 35% on Twitter.<\/p>\n

But your images can\u2019t just be any old run-of-the-mill kind of content. They need to be stunning, attractive, or tell a story and give your audience a reason to stop their scrolling and engage with them.<\/p>\n

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Use stunning images to grab attention<\/figcaption><\/figure>\n

#4. Create engaging videos<\/h3>\n

In 2022<\/a>, an average person is predicted to spend 100 minutes per day watching online videos and most viewers want to see more videos from brands and businesses.<\/p>\n

If you\u2019ve never created video content<\/a> before, you\u2019re rapidly running out of excuses to do it. With so many streaming video tools, live streaming videos from your phone has never been easier.<\/p>\n

Live streaming<\/a> can help you get ahead of the competition in the social media engagement stakes.\u00a0These social media tutorials<\/a> include a number of courses on creating video content to improve social media engagement.<\/p>\n

Learn how to make compelling videos that go viral in this MasterClass with MKBHD (Marques Brownlee)<\/a> as he guides you through creating engaging content that connects with your viewers on any platform.<\/p>\n

This Video Production Essentials course<\/a>\u00a0covers the entire video creation process from pre-production and shooting your own videos to editing, adding title cards, adding basic graphics, and finding success on YouTube.<\/p>\n

Learn how to create beautiful, eye-catching videos for Instagram<\/a> using free templates from Simplified, an all-in-one design platform for modern marketers, powered by AI.<\/p>\n

#5. Create interactive social media posts<\/h3>\n

Have you ever gotten sucked into one of those silly online tests that tell you which Game of Thrones character you are? (I got Arya \ud83d\ude0f).<\/p>\n

Or maybe you took a test to find out what color your aura is? Have you ever hated a Facebook friend for sending you a Farmville or Candy Crush request?<\/p>\n

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\"Game<\/a><\/p>\n

Some of the most fun social media engagement posts are games, tools, quizzes, and contests. For instance, Kaye Putnam’s Brand Archetypes Quiz<\/a> based on Jungian archetypes was taken by over 200,000 people.<\/p>\n

You can unlock the power of lead-generating quiz marketing to create quizzes for your website<\/a> that grow your brand and boost quiz leads and conversions.<\/p>\n

It may take a bit of investment, but it\u2019s not difficult to come up with interactive posts for social media that offer your audience an engaging experience and help you attract more of your ideal clients.<\/p>\n

Woorise<\/a> is a lead generation and marketing platform to create viral giveaways and contests, landing pages, and engaging forms like surveys and quizzes with ease.<\/p>\n

#6. Be an early adopter<\/h3>\n

The brands that have built a highly engaged and large social media following are the ones that adopted the use of a social media channel before their competitors.<\/p>\n

It also helps to adopt the most engaging content formats and, in 2022, short-form video<\/a> is the future of content creation. That’s because, in 60 seconds or less, you can share your message and keep them coming back for more.<\/p>\n

Get a leg up on the competition by becoming an early adopter of the next big social network, and jump on the latest way of sharing content.<\/p>\n

In this course, you’ll earn the recipe to master Instagram Reels<\/a> that will help you grow your influence and followers like crazy.<\/p>\n

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#7. Start a podcast<\/h3>\n

Starting a podcast<\/a> can help you stand out in the crowded social media sphere and build a base of targeted subscribers who enjoy listening to your content.<\/p>\n

Smartphones and podcasting apps have made listening, subscribing to, and downloading podcasts extremely easy. Starting a podcast allows you to tap into a less-crowded market to reach potential customers.<\/p>\n

“Starting a podcast allows you to tap into a less-crowded market to reach potential customers.”<\/p><\/blockquote>\n

And the reason podcasts boost social media engagement is that, unlike the written word, hearing someone\u2019s voice unlocks a deeper connection.<\/p>\n

Sign up for John Lee Dumas’ Free Podcast Masterclass<\/a> and Free Podcast Course<\/a> in which he’ll share the lessons from years of hosting a top-ranked podcast and teach you how to create and launch your podcast.<\/p>\n

Also read: 10 Reasons For Starting A Podcast<\/a><\/p>\n

#8. Ask questions<\/h3>\n

A very easy way to boost content on your blog, Facebook page, or other social media page is to ask questions of your audience.<\/p>\n

Ask them what they like, what they plan to do this weekend, when was the last time they took a vacation, and where they went.<\/p>\n

Ask them a fill-in-the-blank question.<\/p>\n

People love to talk about themselves and when asked are often more than willing to respond.<\/p>\n

Asking the right questions can boost your comments and likes, and responding to their comments can help you establish a two-way dialogue with your fans and followers.<\/p>\n

Many AI copywriting tools<\/a> offer social content writing templates including ones to create engaging questions from scratch so you can boost your social engagement.<\/p>\n

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#9. Answer questions<\/h3>\n

Another way to boost your social media engagement is to participate in forums like Quora and Reddit. Answering questions in the domain of your expertise on Quora will establish you as an expert.<\/p>\n

Doing an AMA on Reddit will help you engage with people you want to connect to and establish you as a credible source of information on the topic of discussion.<\/p>\n

There\u2019s no better way to build a reputation and brand yourself on social media.<\/p>\n

#10. Reshare evergreen content<\/h3>\n

Resharing evergreen content on your blog can boost your social shares and give new life to old content that still has a lot of juice in it.<\/p>\n

The Post Planner social media marketing planner tool<\/a> will help you view a month of posts at a glance, set a schedule for reposting content on social media, customize posts for each channel, and create effective social media posts that get clicks.<\/p>\n

The HypeFury Twitter Assistant<\/a> will help you repost evergreen content, create a personalized schedule of when to tweet based on follower activity, retweet your best tweets, and much more.<\/p>\n

If you\u2019ve ever wondered how to revive old posts on your blog, but need an efficient and easy way to do this, check out my post on how to repost evergreen blog content<\/a> without lifting a finger.<\/p>\n

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#11. Be authentic<\/h3>\n

People can easily spot a fake on social media. If you are trying to be someone you\u2019re not, your audience will be put off and move on to someone else.<\/p>\n

Just being yourself, having your own personality, and not being afraid to be open and vulnerable is a very attractive quality that will get a whole lot more love and appreciation from your audience.<\/p>\n

#12. Start a Facebook group<\/h3>\n

Facebook groups<\/a> actually have better visibility in the newsfeed than Facebook pages. When any group member posts to the group, that post will go into all the other members\u2019 news feeds.<\/p>\n

Groups work very well for causes and communities that allow every group member to be an active participant in the discussion.<\/p>\n

If you can come up with an interesting community or cause that would attract your target audience, a group might give you better engagement than a Facebook page.<\/p>\n

#13. Be like Taylor Swift<\/h3>\n

Taylor Swift is the Queen of fan engagement. See how her fans reacted when she sent them personalized Christmas gifts and handwritten cards<\/a>.<\/p>\n

Can social media marketers take a page out of her book and come up with a campaign to personalize promotions to their fans and followers?<\/p>\n

It doesn\u2019t even have to cost the earth. The benefit: Creating ecstatic fans and brand advocates.<\/strong><\/p>\n