{"id":1924,"date":"2021-04-09T21:44:00","date_gmt":"2021-04-09T16:14:00","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=1924"},"modified":"2024-04-01T19:54:51","modified_gmt":"2024-04-01T14:24:51","slug":"masterchef-creating-content","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/masterchef-creating-content\/","title":{"rendered":"How To Create Great Content: 5 Lessons from MasterChef Australia"},"content":{"rendered":"<p><em>As a fan of MasterChef Australia, here are some of its lessons about great food that I applied when learning how to create great content for social media.<\/em><\/p>\n<p>For those who don\u2019t watch (or download) TV shows, <a href=\"http:\/\/en.wikipedia.org\/wiki\/MasterChef\" target=\"_blank\" rel=\"noopener\">MasterChef<\/a> is a top-rated television competitive cooking show franchise watched by millions of loyal followers worldwide.<\/p>\n<h2>How To Create Great Content: 5 Lessons from MasterChef Australia<\/h2>\n<p>After watching MasterChef (Australia, US, and Professional) for several years, here are some of its lessons about great food that I\u2019ve applied to the art of creating content that people love.<\/p>\n<p>Keep these tips in mind the next time you&#8217;re creating content for your blog or learning how to create great content for social media.<\/p>\n<h3>#1. It has to grab your attention<\/h3>\n<p>We eat food primarily through our eyes. Food that looks mouth-wateringly delicious is more visually appealing and will get the diner salivating instantly.<\/p>\n<p>If your dish looks like something that came out of a dog\u2019s behind, never mind that it tastes awesome, there\u2019ll be few takers for it.<\/p>\n<p>The contestants that usually win MasterChef are those that have exceptional plating skills. They know how to make food look like a work of art.<\/p>\n<p>So how do you make your content \u201cyummy\u201d? Whether you create text, images or video &#8211; your first view of it has to be eye-catching.<\/p>\n<p>Your headlines must be captivating and grab your reader\u2019s attention immediately. Your text must be <a href=\"https:\/\/www.blogbrandz.com\/tips\/website-content-writer\/\" target=\"_blank\" rel=\"noopener\">easy to read and have a lot of white space<\/a>. Images must be colorful and attractive, or pleasing to the eye.<\/p>\n<p>Videos must be engaging, not boring, the best example being this historic and amazing Reynold Poernomo Masterchef Australia dessert called &#8220;The Snitch.&#8221;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/b_BUXkz7lNk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#2. It has to follow a familiar recipe<\/h3>\n<p>Just like certain foods create a pleasant sensation because they follow a familiar recipe (think apple pie and ice cream, a classic that never fails to please), your content must take the reader down a familiar path. It needs to have a beginning, a middle, and an end.<\/p>\n<p>The best example of this is the <a href=\"https:\/\/www.blogbrandz.com\/tips\/how-to-write-a-press-release\/\" target=\"_blank\" rel=\"noopener\">rules of press release writing<\/a> \u2013 the 5 W&#8217;s&#8221; (and the H). Or to put it more clearly:<\/p>\n<ul>\n<li>Who is this about?<\/li>\n<li>What is the actual news?<\/li>\n<li>When does it happen?<\/li>\n<li>Where does it take place?<\/li>\n<li>Why is this news? and<\/li>\n<li>How did or will it happen?<\/li>\n<\/ul>\n<p>Let your reader or viewer know the benefits of sitting through your content within the first few sentences, and then take them through every step of your story in a way that keeps them engaged and interested.<\/p>\n<p>Tell a tale, weave in an anecdote or two, and let them munch through your content bite by delicious bite, with the warm feeling that it all comes together in a familiar way.<\/p>\n<p>Once again, it&#8217;s Reynold Poernomo&#8217;s amazing moss dessert that gives us warm fuzzies.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M7gOKPKPP28\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#3. It must be creative<\/h3>\n<p>Creative food is an inspiration on a plate. When a contestant in MasterChef excels at the invention test, using an ingredient creatively, it elevates their plate of food to make it restaurant-quality.<\/p>\n<p>When you <a href=\"https:\/\/www.blogbrandz.com\/tips\/best-blog-topics\/\" target=\"_blank\" rel=\"noopener\">infuse your own creativity into your content<\/a>, think out of the box, and use elements that no one else thought of using in that way or combination, it separates a lackluster piece of content from one that has your readers or viewers raving over it.<\/p>\n<p>Creativity, thy name is Reynold Poernomo &#8211; with his Alice In Wonderland-inspired dessert and its theatre that took us right down the rabbit hole!<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oGc7FcE8614\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#4. It has to come from the heart<\/h3>\n<p>What takes a plate of food from good to great is the same thing that makes a piece of content go viral &#8211; Emotion!<\/p>\n<div class='tm-tweet-clear'><\/div>\n<div class='tm-click-to-tweet'>\n<div class='tm-ctt-text'><a href=\"https:\/\/twitter.com\/share?text=What+takes+a+plate+of+food+from+good+to+great+is+the+same+thing+that+makes+a+piece+of+content+go+viral+-+Emotion%21&#038;url=https:\/\/www.blogbrandz.com\/tips\/masterchef-creating-content\/\" target=\"_blank\">What takes a plate of food from good to great is the same thing that makes a piece of content go viral &#8211; Emotion!<\/a><\/div>\n<p><a href=\"https:\/\/twitter.com\/share?text=What+takes+a+plate+of+food+from+good+to+great+is+the+same+thing+that+makes+a+piece+of+content+go+viral+-+Emotion%21&#038;url=https:\/\/www.blogbrandz.com\/tips\/masterchef-creating-content\/\" target=\"_blank\" class=\"tm-ctt-btn\">Click To Tweet<\/a><\/p>\n<div class='tm-ctt-tip'><\/div>\n<\/div>\n<p>When you cook from the heart and infuse your cooking with your love (and sometimes, your pain), your emotion becomes contagious, infecting and inspiring everyone who tastes your food with the story that went into creating it.<\/p>\n<blockquote><p><em>&#8220;Great content is about stories that trigger emotion &#8211; stories that tug at the heartstrings and leave butterflies in your stomach.&#8221;<\/em><\/p><\/blockquote>\n<p>When one of these stories is released on an unsuspecting public, people instantly relate and react to it. They are infected by its emotions and share them with everyone they know. And that\u2019s what makes it \u201cgo viral.\u201d<\/p>\n<p>So what could be more moving than this tearjerker episode where we all wept with Reynold Poernomo after he told us about his tough childhood?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-FvVlfClxjk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#5. It has to keep them coming back for more<\/h3>\n<p>Very often, when faced with two delicious plates of food, the MasterChef judges ask themselves a question &#8211; which one would they want to eat again?<\/p>\n<p>That\u2019s the question you need to ask yourself about your content. Is it so good that it keeps your readers coming back for more? Would they come back to consume it again and again?<\/p>\n<p>Marco Pierre White is a purist when it comes to food. He loves the classics and would choose a great-tasting dessert over an experimental one any day.<\/p>\n<p>Most readers are the same. They would rather choose a known and familiar content format over something very different from what they&#8217;ve come to love and expect.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/HUYZiOhvgvo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>So, the next time you settle down to watch MasterChef, think about the lessons it teaches us about food and life, and how we can apply those lessons to creating content that inspires and leaves us satiated, yet yearning for more.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/masterclass.pxf.io\/GmYPq2\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/04\/gordon-ramsay-masterclass.jpg?resize=400%2C209&#038;ssl=1\" alt=\"gordon ramsay masterclass\" width=\"400\" height=\"209\" title=\"\"><\/a><\/p>\n<h2>Blog content writing tips &amp; tools<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/website-content-writer\/\" target=\"_blank\" rel=\"noopener\">Website content writers, learn these 7 tips for writing for the web<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/freelance-writing-courses\/\" target=\"_blank\" rel=\"noopener\">Best freelance writing classes: Learn freelance writing for beginners<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/types-of-writing-skills\/\" target=\"_blank\" rel=\"noopener\">12 types of writing skills and how to learn them<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/web-content-writing-business\/\" target=\"_blank\" rel=\"noopener\">How to start your own web content writing business<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/best-blog-topics\/\" target=\"_blank\" rel=\"noopener\">7 article writing tips to scale your article writing services<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/jasper-ai-writer\/\" target=\"_blank\" rel=\"noopener\">Start writing AI content at scale with Jasper AI writer<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/seo-friendly-article\/\" target=\"_blank\" rel=\"noopener\">Best SEO content writing tools to write SEO-friendly articles<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/best-blog-topics\/\" target=\"_blank\" rel=\"noopener\">10 tips to find the best blog content writing topics<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/blog-posts\/\" target=\"_blank\" rel=\"noopener\">How to write high-quality blog posts in 10 steps<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writing-headlines\/\" target=\"_blank\" rel=\"noopener\">10 techniques of writing headlines that get clicks<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/creative-writing\/\" target=\"_blank\" rel=\"noopener\">How to learn creative writing skills and be a better writer<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writers-block\/\" target=\"_blank\" rel=\"noopener\">7 tips for dealing with &amp; overcoming writer&#8217;s block<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/blog-writing-services\/\" target=\"_blank\" rel=\"noopener\">How to outsource blog writing services and other blogging services<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/how-to-write-blog-content-results\/\" target=\"_blank\" rel=\"noopener\">How to write blog content that gives you the results you want<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/increase-content-engagement\/\" target=\"_blank\" rel=\"noopener\">9 proven tactics to increase content engagement on your blog<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writing-software\/\" target=\"_blank\" rel=\"noopener\">Best online writing tools &amp; online writing software<\/a><\/li>\n<\/ul>\n<p><em>Image credit <a href=\"http:\/\/commons.wikimedia.org\/wiki\/User:Connormah\" target=\"_blank\" rel=\"nofollow noopener\">Connormah<\/a><\/em><\/p>\n<p><a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&amp;nci=9662\" target=\"_blank\" rel=\"noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2011\/09\/hire-content-writers.jpg?resize=900%2C471&#038;ssl=1\" alt=\"hire content writers\" width=\"900\" height=\"471\" border=\"0\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/04\/how-to-create-great-content.jpg?ssl=1\" alt=\"How To Create Great Content\" data-pin-media=\"https:\/\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/04\/how-to-create-great-content.jpg\" data-pin-description=\"Learn how to create great content like Reynold Poernomo, Masterchef Australia contestant. After watching MasterChef for many years, here are some of its lessons about great food that I\u2019ve applied to the art of creating content for your blog. Learn how to create great content for social media from MasterChef Australia #MasterChef #MasterChefAustralia #ReynoldPoernomo\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/masterchef-creating-content\/\" data-pin-id=\"447615650473502046\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a fan of MasterChef Australia, here are some of its lessons about great food that I applied when learning how to create great content for social media.<\/p>\n","protected":false},"author":2,"featured_media":1925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,64,1,417,850,364,2303,19],"tags":[1120,977,978,980,979,2031,2032,856],"class_list":["post-1924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-content","category-blog-writing","category-blogging","category-content-creation","category-content-marketing","category-content-writing","category-creative-writing-tips","category-tips","tag-content-creation","tag-masterchef","tag-masterchef-australia","tag-masterchef-professional","tag-masterchef-us","tag-reynold-poernomo-masterchef-australia","tag-reynold-poernomo-the-snitch","tag-viral-content"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/06\/MasterChef_Logo__Wordmark.png?fit=556%2C307&ssl=1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2442,"url":"https:\/\/www.blogbrandz.com\/tips\/blog-content-creation-promotion-in-2015-beyond-infographic\/","url_meta":{"origin":1924,"position":0},"title":"Blog Content Creation And Promotion In 2015 and Beyond [Infographic]","author":"Priya Florence Shah","date":"September 6, 2015","format":false,"excerpt":"In this post, I explore blog content creation and promotion trends. See what the future holds for bloggers, content marketers and businesses that blog.","rel":"","context":"In &quot;Blog Communication&quot;","block_context":{"text":"Blog Communication","link":"https:\/\/www.blogbrandz.com\/tips\/category\/blog-communication\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/09\/Blog-Content-Creation-And-Promotion.jpg?fit=608%2C405&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/09\/Blog-Content-Creation-And-Promotion.jpg?fit=608%2C405&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/09\/Blog-Content-Creation-And-Promotion.jpg?fit=608%2C405&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":18577,"url":"https:\/\/www.blogbrandz.com\/tips\/ai-writing-courses\/","url_meta":{"origin":1924,"position":1},"title":"Best AI Writing Courses to Start Writing AI Content","author":"Priya Florence Shah","date":"July 2, 2022","format":false,"excerpt":"AI writing is one of the important writing skills required for content writing today. These AI copywriting courses will teach you the art of writing AI content.","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.blogbrandz.com\/tips\/category\/article-marketing\/"},"img":{"alt_text":"ai writing","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/07\/ai-writing.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/07\/ai-writing.jpg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/07\/ai-writing.jpg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/07\/ai-writing.jpg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1702,"url":"https:\/\/www.blogbrandz.com\/tips\/create-compelling-content\/","url_meta":{"origin":1924,"position":2},"title":"How To Create Compelling Content and Cut Through the Clutter","author":"Priya Florence Shah","date":"December 23, 2013","format":false,"excerpt":"Compelling content. 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