{"id":1781,"date":"2015-05-21T17:50:36","date_gmt":"2015-05-21T12:20:36","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=1781"},"modified":"2024-05-12T15:25:15","modified_gmt":"2024-05-12T09:55:15","slug":"facebook-organic-reach-what-should-brands-do","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/facebook-organic-reach-what-should-brands-do\/","title":{"rendered":"Facebook Organic Reach: What Should Brands Do?"},"content":{"rendered":"

This is a Guest Post by\u00a0Arpana S\u00a0<\/strong><\/em><\/p>\n

\u201cFacebook organic reach is DEAD!\u201d<\/em><\/p>\n

If you are a Facebook\/social media marketer, you\u2019ve probably heard this a THOUSAND TIMES over.<\/p>\n

As the social media strategist at SuperBaby, I had the same problem.<\/p>\n

Each day, it was getting more and more difficult to get a good reach for posts on our Facebook page. But, IS IT REALLY DEAD?<\/p>\n

Take a look at this:<\/strong><\/p>\n

In Feb, we had almost 50k fans. But, look at the reach.<\/p>\n

JUST 832. This was terrible!<\/strong><\/p>\n

No matter what, we were NEVER able to cross a reach of 2500-3000.<\/p>\n

<\/p>\n

\"Water<\/a>
\nThen one day, in March, SOMETHING MAJOR HAPPENED.<\/p>\n

I\u2019ll tell you about this big change, but first let me take you through the course of this article.<\/p>\n

So, here\u2019s what I\u2019m going to tell you in this article:<\/p>\n

A. Address your problem
\nB. The BIG CHANGE
\nC. Tips for you to increase organic reach
\nD. Mistakes that you should AVOID<\/p>\n

A. THE BIGGEST PROBLEM<\/strong><\/p>\n

I\u2019m sure that a lot of Small Business Owners (SBO\u2019s) face this same problem. Not just SBO\u2019s, almost EVERYONE who owns a Facebook page goes through this.<\/p>\n

\"FB<\/a>
\nTHE FACEBOOK ALGORITHM IS CONSTANTLY CHANGING.<\/strong><\/p>\n

In February, Locowise<\/a> analysed 500 pages. Here\u2019s what they found:<\/p>\n

Average reach = Approximately 7% of total likes<\/p>\n

That means,
\nIf your fans = 30k,
\nAverage reach = Just 2,100<\/p>\n

This is sad.<\/strong><\/p>\n

B. The Big Change<\/strong><\/p>\n

So, here\u2019s what happened.<\/p>\n

On Mar 16th, we got an organic reach of 58,752.<\/p>\n

\"the<\/a><\/p>\n

WOW!<\/p>\n

That\u2019s almost a 3000% increase compared to our previous reach of 2000.<\/p>\n

Not just for this post, but afterward, I was easily able to increase the organic reach of almost every post.<\/p>\n

I\u2019m going to give you some TIPS that you can follow to get SIMILAR RESULTS.<\/p>\n

C. Eight Tips To Increase Organic Reach Of Your Facebook Page<\/strong><\/p>\n

1. Share motivational quotes and posts:<\/strong><\/p>\n

\u2022 Connect and relate to your audience with these.
\n\u2022 Quotes get the most engagement.<\/p>\n

2. Share your blog posts via links:<\/strong><\/p>\n

Locowise broke down their analysis as follows:<\/p>\n

Links: 18%
\nText Updates: 9%
\nVideos: 9%
\nPhotos: 7%<\/p>\n

This shows that right now, links are the best way to get more reach.<\/p>\n

3. Use Hashtags:<\/strong><\/p>\n

\"Hashtags\"<\/a>
\n4. Share things that will be helpful:<\/strong><\/p>\n

The more helpful the content, the more the engagement.<\/p>\n

5. Be interactive:<\/strong><\/p>\n

Conduct contests, polls and surveys.<\/p>\n

6. Use your cover photo to talk about your brand<\/strong><\/p>\n

Brands such as Nutella are MASTERS at this.<\/p>\n

\"nutella\"<\/a><\/p>\n

7. Post what people want. NOT what YOU THINK they want.<\/strong><\/p>\n

\u2022 Be data driven.
\n\u2022 Don\u2019t assume.
\n\u2022 Do your research and see what people want.
\n\u2022 Share a post or two about that.<\/p>\n

8. Use Facebook Insights:<\/strong><\/p>\n

\u2022 Analyse your previous posts.
\n\u2022 Check what time most of your audience is online and post at that time.<\/p>\n

D. MISTAKES THAT YOU SHOULD AVOID<\/strong><\/p>\n

1. DON\u2019T overpost<\/strong><\/p>\n

\u2022 Just because your post doesn\u2019t get a good reach, don\u2019t keep posting every 30 mins!
\n\u2022 Figure out how often your audience would like to hear from you and post accordingly.<\/p>\n

2. DON\u2019T post only one type of content<\/strong><\/p>\n

\u2022 Links, videos, photos, quotes, articles,
\n\u2022 Post them ALL.<\/p>\n

3. DON\u2019T skip weekends<\/strong><\/p>\n

\u2022 Post regularly on Saturday and Sunday.<\/p>\n

4. AVOID Click-bait<\/strong><\/p>\n

\u2022 Facebook has become very strict about click-bait posts. So, do not share them.<\/p>\n

5. AVOID bad headlines<\/strong><\/p>\n

\u2022 A good headline can increase your click-through by almost 46% (According to Quicksprout).<\/p>\n

CONCLUSION:<\/strong><\/p>\n

Facebook organic reach is NOT DEAD!<\/p>\n

I hope these tips will help you increase the organic reach of your page.<\/p>\n

SuperBaby was able to do it. You can too.<\/p>\n

So go ahead, try these out and I\u2019m sure that you will see some good results.<\/p>\n

About the author:<\/em><\/p>\n

Arpana S is the Co-founder, Director and Social Media Strategist at SuperBaby, a company focussed on Early Childhood Development. She is also a guest blogger at Post Planner and a no-assumptions, no-tricks, but completely analysis and statistics based Facebook marketing strategist.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This is a Guest Post by\u00a0Arpana S\u00a0 \u201cFacebook organic reach is DEAD!\u201d If you are a Facebook\/social media marketer, you\u2019ve probably heard this a THOUSAND TIMES over. As the social media strategist at SuperBaby, I had the same problem. Each day, it was getting more and more difficult to get a good reach for posts […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[46,850,311,820,933,24,21,49,20,374,780,47,48],"tags":[935,939,839,938,934,937,936,692],"class_list":["post-1781","post","type-post","status-publish","format-standard","hentry","category-business","category-content-marketing","category-facebook","category-facebook-marketing","category-guest-posts","category-marketing","category-media","category-promotion","category-social","category-social-media","category-social-media-content","category-strategies","category-tips-business","tag-facebook-algorithm","tag-facebook-engagement","tag-facebook-for-small-business-owners","tag-facebook-insights","tag-facebook-organic-reach","tag-increase-organic-reach-of-your-facebook-page","tag-locowise","tag-small-business-owners"],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1625,"url":"https:\/\/www.blogbrandz.com\/tips\/5-ways-to-use-facebook-timeline-to-promote-your-small-business\/","url_meta":{"origin":1781,"position":0},"title":"5 Ways To Use Facebook Timeline To Promote Your Small Business","author":"Priya Florence Shah","date":"June 18, 2013","format":false,"excerpt":"Ever since its launch, Facebook Timeline has provided a great marketing opportunity to businesses.\u00a0Small businesses, especially, have got a place to promote their company to a huge audience of users worldwide. 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