{"id":1648,"date":"2013-08-19T10:59:10","date_gmt":"2013-08-19T05:29:10","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=1648"},"modified":"2022-12-27T19:32:49","modified_gmt":"2022-12-27T14:02:49","slug":"7-qualities-of-incredibly-viral-content","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/7-qualities-of-incredibly-viral-content\/","title":{"rendered":"7 Traits of Virality and Qualities of Incredibly Viral Content"},"content":{"rendered":"<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14155\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/03\/aff-disclosure.jpg?resize=900%2C160&#038;ssl=1\" alt=\"affiliate disclosure\" width=\"900\" height=\"160\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/03\/aff-disclosure.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/03\/aff-disclosure.jpg?resize=300%2C53&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/03\/aff-disclosure.jpg?resize=768%2C137&amp;ssl=1 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><em>Content that goes viral is the Holy Grail of marketing. But what makes content go viral? Here are 7 traits of virality and qualities viral content should have.<\/em><\/p>\n<p>Content that goes viral is the Holy Grail of marketers and virality is created by a number of factors that work together to appeal to a large portion of humanity.<\/p>\n<p>Remember the video of the guy who stood at a busy intersection offering everyone free hugs? The Free Hugs campaign was started by Juan Mann on December 1, 2004, when he began giving out hugs in the Pitt Street Mall in central Sydney.<\/p>\n<p>That little video not only notched up millions of YouTube views\u00a0but also started a movement, known as the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Free_Hugs_Campaign\" target=\"_blank\" rel=\"noopener\">Free Hugs Campaign<\/a>.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vr3x_RRJdd4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>What exactly makes a simple, amateurish video like that go viral? And what are the qualities that define viral content \u2013 the holy grail for marketers who want to promote a brand or product on social media?<\/p>\n<p>Although there are no guarantees for making your content go viral, I believe that, like the Free Hugs video, virality is created by a number of factors that work together to appeal to a large portion of humanity.<\/p>\n<h2>7 Traits of Virality &amp; Qualities of Incredibly Viral Content<\/h2>\n<p>Virality is created by a number of factors that work together to appeal to a large portion of humanity. Here are 7 qualities that viral content should have.<\/p>\n<h3>#1. Has global appeal<\/h3>\n<p>Like the concept of free hugs, a viral creative must appeal to a large portion of humanity. It must transcend boundaries of race, creed, gender, income, and religion to appeal to humans at a very basic level.<\/p>\n<h3>#2. Triggers a primal human emotion<\/h3>\n<p>Content goes viral because it triggers a very primal emotion in human beings.<\/p>\n<p>Love, compassion, laughter \u2013 these are all emotions that touch a primitive chord in us, making us want to share the content with other humans.<\/p>\n<p>Fear also triggers a primal response, but people are less likely to share a message that triggers negative emotions than one that triggers positive feelings.<\/p>\n<p>According to a <a href=\"https:\/\/neurosciencenews.com\/twitter-viral-positive-emotions-3072\/\" target=\"_blank\" rel=\"noopener\">study of Twitter users<\/a>, good feelings are much more likely to propagate than negative ones through Twitter feeds.<\/p>\n<h3>#3. Is humorous\/moving\/entertaining\/fun<\/h3>\n<p>Viral content has a number of emotional triggers that make people want to share it with others.<\/p>\n<p>Content that elicits laughter; moves you to tears of joy; is inspiring or just plain fun and entertaining is content that gets shared.<\/p>\n<p>Fun and entertainment, in particular, get a large number of shares and eyeballs. Just check out how many views those videos of cute cats doing silly things get online.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/IytNBm8WA1c\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#4. Makes us believe in the goodness of human nature<\/h3>\n<p>We all want to believe that people are good at heart. That is why content that demonstrates a person\u2019s compassion, heroism, or attempts to create peace between warring factions gets a whole lot of love.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/eAbw5JlS6SE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#5. Makes the sharer look good to their network<\/h3>\n<p>We all want to look good in front of our friends and fans. Ever read one of those little Zen quotes or stories that seem to get so many shares?<\/p>\n<p>People love to share them, not only because it makes them think, but also because it makes the sharer come across as wise and profound to his\/her audience.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/adi-da-short-zen-quotes.jpg?ssl=1\" alt=\"Adi Da Short Zen Quotes\" data-pin-media=\"https:\/\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/adi-da-short-zen-quotes.jpg\" data-pin-description=\"Love short Zen quotes? In Adi Da\u2019s wise words - Relax. Nothing is under control #zenquotes #spirituality #happiness #peace #mindfulness #wisdom #wisewords\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/7-qualities-of-incredibly-viral-content\/\" data-pin-id=\"631559547747203665\" title=\"\"><\/p>\n<h3>#6. Tells a story<\/h3>\n<p>Stories have been used for thousands of years to promote ideas and concepts. They have a very basic appeal and are engaging enough to make people want to read them in totality and share them with others.<\/p>\n<p>One thing that both successful commercials and viral campaigns have in common is that they both <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&#038;brand=fiverrlearn&#038;landingPage=https%3A%2F%2Flearn.fiverr.com%\" target=\"_blank\" rel=\"nofollow noopener\">convey a compelling story<\/a>. To inspire and persuade your audience to act, you must master the art of telling a compelling story.<\/p>\n<p>In this <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&#038;brand=fiverrlearn&#038;landingPage=https%3A%2F%2Flearn.fiverr.com%\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Storytelling Course<\/strong><\/a>, you&#8217;ll learn how to weave fascinating narratives out of data-driven facts and make sure your writing leaves a lasting impression.<\/p>\n<p>Learn the techniques for creating mind-blowing content that captures and holds readers&#8217; attention; <a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&#038;brand=fiverrlearn&#038;landingPage=https%3A%2F%2Flearn.fiverr.com%\" target=\"_blank\" rel=\"nofollow noopener\">create compelling tales around your data-driven content<\/a> to increase sales, and use your imagination to craft compelling stories with strong emotional appeal.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/oyi84lHWXOk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>#7. Plays on popular memes<\/h3>\n<p>If you\u2019ve ever seen or created an image based on the \u201cGrumpy Cat\u201d meme (the cat who hates everything and everyone), you know what I mean.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3979\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/Grumpy-Cat-memes.jpg?resize=240%2C292&#038;ssl=1\" alt=\"Grumpy-Cat-memes\" width=\"240\" height=\"292\" title=\"\"><\/p>\n<p>Content that&#8217;s based on popular memes gets shared very quickly and widely because people immediately relate it to something else they have seen online.<\/p>\n<p>Just make sure your brand message has some relevance to the meme you use, or it will backfire.<\/p>\n<p>Now that you know the <strong>7 qualities of incredibly viral content,<\/strong> put on your thinking cap and work on your own ideas to take your brand or business further than it has ever gone before.<\/p>\n<h2>Viral Marketing Course<\/h2>\n<p>Learn the 7 key secrets to being able to sell any product or service online with this in-depth <a href=\"https:\/\/trk.udemy.com\/nXavRR\" target=\"_blank\" rel=\"nofollow noopener\">Viral Marketing Course<\/a> taught by a world-renowned expert.<\/p>\n<p>Ensuring that a product or service sells well online is not pure luck. It\u2019s about employing proven tactics, tools, and templates to make sure that your ad campaign stands the best chance of success.<\/p>\n<p>Put an end to the guessing games and <a href=\"https:\/\/trk.udemy.com\/nXavRR\" target=\"_blank\" rel=\"nofollow noopener\">learn what it takes to go viral<\/a> and build a strong customer base in this best-selling course.<\/p>\n<p>You\u2019ll learn everything from <a href=\"https:\/\/trk.udemy.com\/nXavRR\" target=\"_blank\" rel=\"nofollow noopener\">positioning, demand, and content creation strategies<\/a> to audience and competitor research and how to use these skills to make money as a professional freelancer.<\/p>\n<ul>\n<li>Position a product or service strategically to create market demand<\/li>\n<li>Create viral content that generates interest and leaves a lasting impression<\/li>\n<li>Earn genuine trust and connect authentically with your target audience<\/li>\n<li>Grow a huge customer base while letting your competition do all the hard work for you<\/li>\n<li>Consistently share content to build a powerful habit loop with your followers<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/trk.udemy.com\/nXavRR\" target=\"_blank\" rel=\"nofollow noopener\">Click here to sign up for this viral marketing course<\/a><\/p>\n<p><a href=\"https:\/\/trk.udemy.com\/nXavRR\" target=\"_blank\" rel=\"noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/02\/viral-marketing-course.jpg?resize=900%2C471&#038;ssl=1\" alt=\"viral marketing course\" width=\"900\" height=\"471\" border=\"0\" title=\"\"><\/a><\/p>\n<hr \/>\n<h2>Content writing tips &amp; tools<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/blogging-guide\/\" target=\"_blank\" rel=\"noopener\">How to learn blogging guide and blogging tutorial<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/website-content-writer\/\" target=\"_blank\" rel=\"noopener\">Website content writers, learn these 7 tips for writing for the web<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/types-of-writing-skills\/\" target=\"_blank\" rel=\"noopener\">16 types of writing skills and how to learn them<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/how-to-write-fast\/\" target=\"_blank\" rel=\"noopener\">12 fast writing tips: Learn how to write fast &amp; write well<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writing-headlines\/\" target=\"_blank\" rel=\"noopener\">10 techniques of writing headlines that get clicks<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writer-platform\/\" target=\"_blank\" rel=\"noopener\">10 reasons to build a writer platform with a blog<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/writers-block\/\" target=\"_blank\" rel=\"noopener\">7 tips for overcoming and dealing with writer&#8217;s block<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/best-blog-topics\/\" target=\"_blank\" rel=\"noopener\">10 tips to find the best blog topic to blog about<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/how-to-write-blog-content-results\/\" target=\"_blank\" rel=\"noopener\">How to write blog content that gives you the results you want<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/increase-content-engagement\/\" target=\"_blank\" rel=\"noopener\">9 proven tactics to increase content engagement on your blog<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/Incredibly-Viral-Content.jpg?ssl=1\" alt=\"Incredibly Viral Content\" data-pin-media=\"https:\/\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/Incredibly-Viral-Content.jpg\" data-pin-description=\"Virality is created by a number of factors that work together to appeal to a large portion of humanity. Here are 7 qualities that viral content must have. Viral Content Qualities | Viral Content Tips | #content #viralcontent #contentwriting #contentcreation #contentmarketing\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/7-qualities-of-incredibly-viral-content\/\" data-pin-id=\"447615650473570301\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content that goes viral is the Holy Grail of marketing. But what makes content go viral? Here are 7 traits of virality and qualities viral content should have.<\/p>\n","protected":false},"author":2,"featured_media":2087,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6,1,417,850,364,2303,820,24,21,84,372,20,374,780],"tags":[859,858,861,856,857,860,862],"class_list":["post-1648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-content","category-blogging","category-content-creation","category-content-marketing","category-content-writing","category-creative-writing-tips","category-facebook-marketing","category-marketing","category-media","category-online-branding","category-online-marketing-2","category-social","category-social-media","category-social-media-content","tag-create-a-viral-video","tag-creating-viral-content","tag-how-to-create-viral-video","tag-viral-content","tag-viral-content-ideas","tag-viral-marketing","tag-viral-marketing-examples"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2013\/08\/Ellen-Degeneres-selfie.jpg?fit=1920%2C1280&ssl=1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3350,"url":"https:\/\/www.blogbrandz.com\/tips\/benefits-viral-infographic\/","url_meta":{"origin":1648,"position":0},"title":"8 Benefits To Creating An Amazing Viral Infographic","author":"Nirav Dave","date":"November 3, 2016","format":false,"excerpt":"Visual content is gaining a lot of traction in the online world. More businesses are trying to come up with innovative ways through which they can market their products and services. One such marketing content form that has become quite popular in recent years is the Infographic. Infographics are more\u2026","rel":"","context":"In &quot;Blog Content&quot;","block_context":{"text":"Blog Content","link":"https:\/\/www.blogbrandz.com\/tips\/category\/blog-content\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2016\/11\/Viral-Infographics.jpg?fit=636%2C457&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2016\/11\/Viral-Infographics.jpg?fit=636%2C457&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2016\/11\/Viral-Infographics.jpg?fit=636%2C457&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":35221,"url":"https:\/\/www.blogbrandz.com\/tips\/growth-hacking\/","url_meta":{"origin":1648,"position":1},"title":"How to Use Growth Hacking For Rapid Business Expansion","author":"Priya Florence Shah","date":"August 12, 2024","format":false,"excerpt":"Learn how growth-hacking marketing strategies and techniques can help your business achieve rapid, explosive, sustainable growth and propel it to new heights.","rel":"","context":"In &quot;Blog Consulting&quot;","block_context":{"text":"Blog Consulting","link":"https:\/\/www.blogbrandz.com\/tips\/category\/blog-consulting\/"},"img":{"alt_text":"growth hacker definition","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2024\/08\/growth-hacker-definition.jpg?fit=940%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2024\/08\/growth-hacker-definition.jpg?fit=940%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2024\/08\/growth-hacker-definition.jpg?fit=940%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2024\/08\/growth-hacker-definition.jpg?fit=940%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":1702,"url":"https:\/\/www.blogbrandz.com\/tips\/create-compelling-content\/","url_meta":{"origin":1648,"position":2},"title":"How To Create Compelling Content and Cut Through the Clutter","author":"Priya Florence Shah","date":"December 23, 2013","format":false,"excerpt":"Compelling content. 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