{"id":1278,"date":"2021-12-30T22:25:37","date_gmt":"2021-12-30T16:55:37","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=1278"},"modified":"2024-05-24T15:07:56","modified_gmt":"2024-05-24T09:37:56","slug":"writer-platform","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/writer-platform\/","title":{"rendered":"10 Reasons To Start Building A Writer Platform With Blogging"},"content":{"rendered":"

\"disclosure\"<\/p>\n

Wondering how to build a writer platform and sell more books? Learn why a blog is a crucial component for building an author platform and author brand.<\/em><\/p>\n

Book marketing strategies<\/a> have changed a great deal today. Most publishers will not even consider publishing an author who has not built a platform for readers hungry to read their books.<\/p>\n

Why you should build a writer platform with blogging<\/strong><\/h2>\n

One of the best tools you can use to start building an author platform<\/a> is a blog. Here are some reasons why a blog is one of the best social media platforms for writers.<\/p>\n

#1. Sell without hype<\/h3>\n

As writers, we think of author branding as too salesy. We\u2019re wary of sounding too salesy when we promote our books and veer away from any sort of marketing that makes us feel cheap or “hypey.”<\/p>\n

Too much marketing talk puts us off the very crucial task of promoting our book to boost sales. But blogs are a tool for communication and sharing information, not a sales letter.<\/p>\n

Writing a blog is like writing a letter to your readers, because you can showcase your writing talent and book excerpts, as well as your book promotions<\/a>, without any sales talk or hype that might end up putting off readers.<\/p>\n

\"Freelance<\/a><\/p>\n

#2. Attract an audience with your writing<\/h3>\n

Blogs are a marketing tool that allows you to use your natural creative writing talent<\/a> to reach out to your audience and build a relationship with them. Many good books have started out as blogs, and vice versa.<\/p>\n

Most writers take to blogging like a fish to water. A blog is the best writer\u2019s branding platform<\/a> to showcase your writing, capture subscribers, and keep in touch with readers and potential book buyers.<\/p>\n

#3. Inexpensive & easy to setup<\/h3>\n

The cost of setting up a blog can range from free to less than $50, including the price of a domain and professional website hosting<\/a>. You can use free or paid themes to design your blog or add it to an existing website.<\/p>\n

Many bestselling authors have built up massive followings by blogging on free sites, like Game of Thrones<\/em> author George R.R. Martin<\/a>, who started out on LiveJournal<\/a> and then moved to his own domain.<\/p>\n

#4. Boost your commitment to your art<\/h3>\n

For most professional writers, writing is a discipline that must be followed every day. Committing to writing a blog regularly keeps your writing skills sharp, even on days when you don\u2019t feel like writing.<\/p>\n

And if you\u2019re dealing with writer’s block, these practical tips for overcoming writer’s block<\/a> will help the words flow again.<\/p>\n

\"marketing<\/p>\n

#5. Grow a loyal readership<\/h3>\n

Blogging is a way of telling your readers that they will hear from you, come rain or shine. Knowing that your favorite author is going to update their blog regularly keeps readers coming back for more.<\/p>\n

Blogs are also easily shared with others, and the social media component of blogging can alone ensure that your posts go viral, especially once you\u2019ve built up a loyal readership of fans who love your writing.<\/p>\n

This is why blogs are one of the best social media platforms for writers to brand themselves online.<\/p>\n

#6. Boost your writer’s branding<\/h3>\n

Improving your search visibility is an important part of developing your writer platform and author brand. When readers search for you on Google, you want them to find your blog.<\/p>\n

Your blog and writer website<\/a> should include your biography, experience, and writing credits, as well as copies of your work and links to your published work or books.<\/p>\n

If you update your blog regularly and Google starts identifying your indie author website<\/a> with your name as a writer and author, it can help potential readers find you on Google much more easily.<\/p>\n

\"writer<\/p>\n

#7. Build a mailing list of raving fans<\/h3>\n

Blogging can help you build a mailing list of raving fans<\/a> who love your writing, according to book marketing experts like Nick Stephenson.<\/p>\n

It can grow your audience on autopilot and help you sell more books and other products without being “sleazy.”<\/p>\n

When you turn your blog traffic into subscribers<\/a> and follow up with them, you’ll convert random book browsers into book readers and buyers.<\/p>\n

Then, when you promote your existing work to new readers and launch your new titles to your mailing list<\/a>, they’ll snap them up like hotcakes.<\/p>\n

#8. Land a publishing contract or movie deal<\/h3>\n

Turning your blog into a book<\/a> is just one way to repurpose your blog content into a lasting product that builds your personal brand and authority, and generates income.<\/p>\n

One of the best author platform examples is Andy Weir\u2019s book, The Martian<\/a>, which began as a series of self-published chapters in a serialized format on his personal blog.<\/p>\n

When he published it on Amazon Kindle<\/a>, it topped Amazon’s bestselling list of science fiction. It then debuted at number 12 on The New York Times bestseller list for hardcover fiction books, and it landed a publishing deal with Random House as well as a movie deal in the same week.<\/p>\n

Your indie author website<\/a> and blog can help you get noticed by traditional publishers, as well as other authors hoping to build partnerships and co-promote their books.<\/p>\n

It can open opportunities for partnerships and collaborations that you never thought possible.<\/p>\n