{"id":12402,"date":"2022-01-22T02:23:23","date_gmt":"2022-01-21T20:53:23","guid":{"rendered":"https:\/\/www.blogbrandz.com\/tips\/?p=12402"},"modified":"2024-05-24T15:08:58","modified_gmt":"2024-05-24T09:38:58","slug":"writing-headlines","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/writing-headlines\/","title":{"rendered":"10 Techniques of Writing Headlines for Clicks and Conversions"},"content":{"rendered":"

\"disclosure\"<\/p>\n

These headline copywriting tips and expert techniques of writing headlines will show you how to write a headline that gets clicks and conversions.<\/em><\/p>\n

Whether you\u2019re learning how to write blog content headlines or advertising headlines, knowing how to write magnetic, attention-grabbing headlines can often turn around a failing marketing campaign or blog post and guarantee a great response where there was none.<\/p>\n

Think about it. How many dull headlines have you read that did not compel you to click on them? Probably more than you can remember, because after all who remembers the boring headlines!<\/p>\n

This is one of the reasons why professional writers spend a lot of time agonizing over their headlines. Indeed, in the case of landing page copywriting and conversion copywriting, writers often spend more time on the headline than on the main copy or content.<\/p>\n

This makes sense because, if the headline fails when you write an article for publication or sales copy for a landing page, your content won\u2019t matter since very few will get to see it.<\/p>\n

\u201cThe headline is what sold the paper. You can\u2019t take the headlines for granted,\u201d says copywriting guru, Jim Edwards<\/a> (who wrote the forward for my book, Number One In Your Niche<\/em> in 2004).<\/p>\n

\u201cThe headline is what sold the paper. You can\u2019t take the headlines for granted.\u201d ~ Jim Edwards<\/em><\/p><\/blockquote>\n

But not many writers know how to write magnetic headlines or attention-grabbing headlines, or have learned the secrets of writing effective headlines that get clicks and conversions.<\/p>\n

So how do you come up with great headlines? What headline writing rules can you apply to write engaging, compelling, magnetic and attention-grabbing headlines every single time?<\/p>\n

\"how<\/p>\n

How To Write A Headline That Gets Clicks<\/h2>\n

While learning how to write a good headline for an article is different from writing an eye-catching headline for a sales letter, the principles of copywriting psychology are the same.<\/p>\n

Here are some headline copywriting tips and hooks you can use right away:<\/p>\n

#1. Use curiosity<\/h3>\n

Curiosity is an extremely powerful motivator or hook. Writing headlines that pique your reader’s curiosity can make them really want to read what the article says.<\/p>\n

Websites like Buzzfeed have used these headline techniques with great success and you can check them out if you want to learn how to write clickbait headlines.<\/p>\n

But don\u2019t go overboard and overdo the clickbait<\/a> or you\u2019ll risk running afoul of your readers, not to mention search engines and social networks which abhor clickbait today.<\/p>\n

#2. What\u2019s in it for me?<\/h3>\n

To write great attention-grabbing headlines you need to understand human nature. Humans, by nature, are selfish animals and the big question that is at the top of their minds is \u2018What\u2019s In It For Me\u2019? (or WIIFM).<\/p>\n

Any headline that answers that persistent question successfully is likely to turn out to be a powerful headline and get more clicks.<\/p>\n

\"techniques<\/p>\n

#3. Sum it up<\/h3>\n

Another technique that is a winner is summarizing what the article is about in the most powerful and seductive words.<\/p>\n

It is important to note that the main aim of this technique is not to trick people to read the rest of the prose. Rather it is to grab your target readership and get them really interested.<\/p>\n

#4. State your strongest benefit<\/h3>\n

Expert copywriters ask themselves a very simple question before writing headlines – What’s the strongest benefit?<\/p>\n

If you follow this technique of writing headlines and include your strongest benefit in your headline, it is more likely to succeed.<\/p>\n

Watch this video by Jim Edwards on the #1 script to use as a hook to get more readers and visitors (hint: I used it in this article, too).<\/p>\n