{"id":10121,"date":"2021-04-14T00:59:49","date_gmt":"2021-04-13T19:29:49","guid":{"rendered":"https:\/\/www.blogbrandz.com\/tips\/?p=10121"},"modified":"2024-04-03T23:03:01","modified_gmt":"2024-04-03T17:33:01","slug":"email-marketing-funnel","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/email-marketing-funnel\/","title":{"rendered":"How To Create the Perfect Email Marketing Funnel"},"content":{"rendered":"

What is an email marketing funnel and how do you build one? These <\/em>email marketing tips will show you<\/em>\u00a0how to build an effective email marketing funnel. <\/em><\/p>\n

The ultimate goal for every business is to sell its services and products. In this article, we\u2019ll focus on just one marketing tactic to help you do that \u2013 building an email marketing funnel.<\/p>\n

But, why email marketing<\/a>? Because it\u2019s still one of the most reliable and effective digital marketing strategies.<\/p>\n

Is email marketing just about sending emails? No, it\u2019s about much more than that. Creating an effective email marketing campaign requires a strategic plan to capture, influence, and convert leads.<\/p>\n

With an effective email marketing campaign, you can influence customers, and increase sales and customer retention.<\/p>\n

If you get this right, you could get an ROI of up to 122%<\/a> according to an eMarketer study. That’s four times higher than any other digital marketing channel.<\/p>\n

However, you do need patience and consistency to get results from email marketing. So, how do you create an effective email marketing strategy<\/a> and use it to create the perfect email marketing funnel?<\/p>\n

What is an email marketing funnel?<\/h2>\n

An email marketing funnel is a journey that turns a website visitor into a prospect or lead through email marketing.<\/p>\n

It requires building systems to capture emails, follow up, and deliver value to your prospects and leads before they finally convert and do business with your brand.<\/p>\n

At every step of the email marketing funnel, leads are filtered out. Eventually, you\u2019re left with a cohort of potential customers. This is why it\u2019s called an email marketing funnel.<\/p>\n

But, what are the stages through which this process of filtering takes place? Let us walk you through it.<\/p>\n

Many experts say that an email marketing funnel is just a four-stage process. But we prefer to think of it as an eight-stage process.<\/p>\n

\"Email<\/a><\/p>\n

The 8 stages of the email funnel<\/h2>\n

The various stages of the email marketing funnel are as follows:<\/p>\n

#1. Awareness<\/h3>\n

Stage 1 is where the audience becomes aware of your brand. Once a website visitor subscribes to your email autoresponder<\/a> or newsletter, they\u2019re expecting something valuable to follow.<\/p>\n

This is your chance to show them what you have in store for your customers, showcase your brand values, and let them know how they can benefit from it.<\/p>\n

This stage is primarily about creating interest and sparking their curiosity about your brand and products or services.<\/p>\n

#2. Engagement<\/h3>\n

Stage 2 is the most crucial step where you either grab your lead\u2019s attention or cause them to unsubscribe. To successfully navigate this stage, you need to understand the pain points and expectations of your target audience.<\/p>\n

Try focusing on how you or your brand can solve their problems so you can increase their interest in your brand and make them more likely to open the emails to learn what solutions you have to offer them.<\/p>\n

In this stage, you also need to acquaint them with the type of content and solutions you offer.<\/p>\n

#3. Consideration<\/h3>\n

Once your leads know what you have to offer them, they will start looking for options from your catalog of products and services to help them solve their problems.<\/p>\n

Stage 3 is when you will introduce them to your services and products as solutions and try to convert leads into customers.<\/p>\n

This is the stage where you answer all their questions and objections and demonstrate to them why the solutions you provide have an edge over those of your competitors.<\/p>\n

\"Email<\/p>\n

#4. Purchase<\/h3>\n

Stage 4 is where your email marketing strategy<\/a> bears fruit and your lead nurturing efforts lead to a decision by your customer that involves purchasing your products or not.<\/p>\n

At this stage, you must send your leads sales emails designed to encourage the transaction that will convert them into customers. You must add a Call-To-Action to every email CTA.<\/p>\n

If your customers find products relevant to their problem and like you or your brand, they are more likely to make the purchase.<\/p>\n

#5. Adoption<\/h3>\n

In Stage 5, your job is to keep your customers engaged after their purchase and ensure they stay on board as subscribers so you can sell to them again at a later stage.<\/p>\n

At this point, relevant emails can include regular updates about the brand and products, introducing them to product updates and new products, and providing them with additional resources they may find helpful.<\/p>\n

This will keep them engaged and encouraged by your ability to show up for them.<\/p>\n

\"Email<\/a><\/p>\n

#6. Retention<\/h3>\n

Stage 6 is when you invest your efforts in continuing to delight your customers and convert them into regular website visitors.<\/p>\n

You can send them new articles published on your blog and email promotions with exclusive offers. If you don\u2019t want your customers to up and leave at this point, you must put in all your efforts to ensure that they remain engaged.<\/p>\n

Make them curious about upcoming developments and send them useful and actionable tips to ensure they stick around for a long time.<\/p>\n

#7. Expansion<\/h3>\n

Stage 7 is when you have to work on expanding your brand. Survey your customers to find out what else they need from you.<\/p>\n

Then provide them with the solution either by developing your own products or through joint ventures with other vendors. Implement the changes you need in your business to grow and expand your brand.<\/p>\n

8. Advocacy<\/h3>\n

What\u2019s the use of all these efforts if your brand gains no recognition? Word-of-mouth is the most priceless method to gain brand recognition.<\/p>\n

This will help you make more people aware of your brand so you can attract new customers into your email marketing funnel.<\/p>\n

Keep in mind that the end goal of all these efforts is to influence your leads and convert them into potential customers.<\/p>\n

\"Email<\/p>\n

How to capture leads and build an email list<\/h2>\n

While your website traffic can come from a multitude of sources, there are two potential ways to capture email leads on your website. These include:<\/p>\n

#1. Opt-in forms<\/h3>\n

When you visit a website that captures leads into an email marketing system or CRM<\/a> via a pop-up form, you\u2019ll often be asked to enter your name and email address in exchange for some kind of incentive.<\/p>\n

These pop-ups are called opt-in forms and they are one of the most efficient ways to capture leads in the form of email subscribers. The best part is that these email forms can be placed anywhere on your site, not just in pop-ups.<\/p>\n

Today, many websites use a CTA button<\/a> instead of a popup. The visitor clicks on the button to trigger a popup with an opt-in form. These triggers are far less intrusive and can also be more effective in capturing leads.<\/p>\n

#2. Landing pages<\/h3>\n

Another very effective way to build an email list is with landing pages. The most effective way to do this is to use a landing page builder<\/a> to build high-converting landing pages.<\/p>\n

With landing pages, you can showcase your product benefits without actually going into detail. You can also use conversion rate optimization (CRO) tools<\/a> to test and track your landing page elements to boost conversions and sign-ups.<\/p>\n

\"convert<\/a><\/p>\n

4 ways to create the perfect email marketing funnel<\/h2>\n

Now that you understand the journey your customers take through your email marketing funnel, you must learn how to create the perfect email marketing funnel.<\/p>\n

With the right email marketing strategy and the best email marketing platform<\/a> or email automation software, you can create your email marketing funnel and safely store your email marketing database.<\/p>\n

Here are some of the ways to build the perfect email marketing funnel to help you drive conversions and sales:<\/p>\n

#1. Triggered email funnel<\/h3>\n

A triggered email funnel is the best way to reach out to your leads at the right time. Triggered emails require good email automation software in order to work properly.<\/p>\n

With the right email marketing software<\/a>, you can personalize these triggered email campaigns and send emails automatically to your leads whenever they trigger an action.<\/p>\n

A trigger is activated whenever a lead:<\/p>\n