I often get asked the question: “How often should I blog?” The fact is, the more you publish, the more is your blog considered to be a generator of fresh content.
The search engines reward websites and blogs that offer updated content. Therefore, all things being equal, your frequency of publication leads to an improvement of the blog’s position in the search engines.
On the other hand, depending on the topic of your blog, very frequent posts might annoy some readers, especially those who subscribe to feed readers. Too high a frequency of publication overwhelms some readers, unless you write a news or celebrity gossip blog, in which case, more news is good news.
It would be worth your while to think over this issue before posting, if you do not have the confidence to keep up the quality of your posts day after day.
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Just reading a very useful post by Lee Odden of TopRank Online Marketing Blog that discusses very interesting ways to create the kind of content that people are actively searching for.
A lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company’s products, services and key messages. If it’s an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords.
Blogs are a great resource for people that are searching for answers, insight, how to’s, others’ experiences and opinion. Finding a way to create content that meets customer needs as well as achieving high search visibility for relevant business solutions is what makes blogs such useful online marketing assets.
One particularly effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type in to search engines like Google or Bing that deliver visitors.
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Blogs are about communicating - connecting with your audience. In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing. In this article, I outline some tips on using your blog as a good vehicle for your marketing communications.