Getting a steady flow of readers and traffic is important to all bloggers. Readers are the life of every blog.
They are the main reason why the blog was created in the first place. Failing to have a good number of readers is also a failure for the blogger too.
However, there are many methods that can help you attract more blog readers. One of the ways to do this is to use different blog content formats.
The most common format used in blogs is text. Blog posts usually are 500-word articles. These may be filled with information or opinion depending on the blogger.
However, a blog filled with nothing but text can be a tad bit boring to some people. This is why you have to write in such a way that you engage the reader in the conversation.
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In the process of publishing many of our own blogs and consulting with a number of clients for business blogging services, we’ve found that it helps, at the outset, for a business to get clear on what it is they’re trying to achieve with a blog.
We’ve found that there are essentially three types of goals that businesses can achieve with a blog.
1. Boosting Visibility and Traffic
2. Creating Thought-Leadership, Authority and Branding
3. Generating Leads and Sales
While the results of the first two goals are hard to measure in terms of numbers, the third is easier to quantify. A business blog can, in effect, meet all three of these goals, but it helps immensely if the content you create is targeted to achieving the exact goal you desire.
Here’s how we advise our clients to go about creating content that fulfils these goals.
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