Since 2014, the popularity of voice search has grown rapidly; more than 40% of adults and 55% of U.S. teenagers reported using it more than twice a day.

When Siri hit the market in October 2011, this technology was considered a novelty; today, together with Microsoft’s Cortana and Amazon’s Alexa, they are all aiming to different extents to act as our virtual assistants.

Voice search proved to have some interesting and extremely useful applications and, by 2020, we expect to see half of all queries to be performed using voice search.

What this means for the online industry is that digital marketers will be concentrating their entire strategies around voice search.

Big industry names and experts have already started adapting to these changes, and to keep up with them, this article will give you the best tactics to optimize your web pages,