Regardless of what type of business you have, you should have a blog. You might not think you are much of a writer or that you need to be blogging, but there are many advantages to having one.
A business blog is important because it allows you to communicate with your customers. It’s not difficult to do, even if you have never blogged before.
Here are five reasons why your business should have a blog.
1. It allows you to make a more personal connection.
Social media sites like Facebook serve a similar function. A blog gives you the opportunity to connect with customers in a more personal and friendly way.
Your company website is one that doesn’t usually change and just provides readers with information about your business.