Facebook, Twitter and LinkedIn are the largest social networks with hundreds of millions of potential clients and customers. If you’re looking to network with prospects and brand yourself online, they’re an essential part of your marketing strategy.
One of the questions I get asked frequently is, “Why do I need a blog when I have Facebook, Twitter and LinkedIn accounts?” The points here will, I hope, help you understand why a blog should be the hub of your online branding and marketing efforts with social networks being your outreach posts.
1. Your Social Network Accounts Can Be Deleted Anytime
If you’ve built up thousands of Facebook fans and Twitter followers, you account can be deleted or suspended anytime for violating their ever-changing terms of service. Even well known names in social media have had their Facebook accounts deleted, so no one is immune.
This is probably the most important reason why you should consider your social network accounts more as an outreach post than the place where you conduct your business transactions.