With the rising popularity of connected devices, that includes mobile devices like smartphones and tablets, people around the world are consuming a huge amount of content. If you include conventional desktops and laptops, the number goes up even more.
However, whether individuals or organizations, marketers have faced the dilemma of choosing short-form content over long-form content for their content strategy.
Truly, the right way to approach this confusion lies in adopting an appropriate mix of long-form and short-form content as both have their advantages.
The Advantages Of Short-Form Content
With the glut of online content and the reducing attention span of readers, many organizations are opting for short form content for their content marketing needs. Most of this short form content is in the form of blogs and infographics that are less than 1000 words in length.