When you start a business blog you are most likely interested in generating a significant readership and subscribers.

Once you have your blog up and running, you need to ensure that you create and nurture a relationship with your subscribers. One way of doing this is by sending out a regular newsletter to your subscribers.

There are many advantages of sending out a regular newsletter to your followers. First and foremost, it is a great way of keeping readers updated on all matters related to your blog or about new posts on your blog.

Even if you have a number of subscribers who follow your blog religiously, they may miss something important for any number of reasons. When you publish a regular newsletter, you can highlight new posts on the blog, create contests and invite them to interact with you on social media to ensure that your subscribers are always up to date on new content.