Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.

But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.

In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.

1. Using the wrong code in your Pins

I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).