How important is personal branding? According to US PR firm Edelman, 65 per cent of Internet users regard online search as the most trusted source of information about people and companies.

People go straight to Google, Facebook or LinkedIn to help them decide whether or not to do business with a person or organization.

“By building up your personal brand, you’ll be able to put your best foot forward online — which will also influence your success in the real world as well,” notes SmartInsights.

We research online before we decide whether to do business with a person or organization. Here’s how content marketing can help build your personal brand.

Brand strategy and content marketing

Virgin Group founder Richard Branson is not your typical snobbish businessman who bores you with business models,