Social media is one of the world’s most powerful tools. From 2006 until a couple of years ago, social media was primarily treated as a way to share updates with your friends and chat to them.

Today, social media is much more prominent in our everyday lives – we use it to get the latest news, purchase products and promote our businesses.

Every year, the most popular channels add brand new features and the networks are constantly competing to outdo each other.

Here’s what we can expect from the world of social media in 2017.

Augmented Reality

The biggest mobile game of the year in 2016 was Pokémon Go. Admittedly, most of us have forgotten about it, but there’s no doubt that the use of augmented reality was groundbreaking, with many parents believing that it encouraged their children to get out and explore the local area.