Who’s got time to wait for a page to load? No one wants to wait in line at Starbucks, much less for a web page to load.
Users begin to drop off a site when its response time is longer than 2.5 seconds according to latest reports by Forrester Research, and 80% of users stop watching a video if it buffers.
Users are less likely to stay on your website if they find they’re having to constantly wait on a page to load. Consumers have endless options when it comes to websites, and another one is only a few taps away.
Since it only takes a couple of seconds to go back and click on another Google result, if your pages don’t load as quickly as they would like, it’s highly probable that users will leave and go to another website.