Blogging Leads To More Leads, Say 69% Of Businesses

Leads from Blogs Cost the Least
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging.

The study also found that 75% of businesses believed SEO was a primary factor. Social media came in third with 47%, just a hair shy of triple that of paid search.

If blogging is not yet a key factor in your marketing strategy, it may be time to clean out the closet and evaluate how your other marketing channels are helping you reach your marketing goals — or not.

Whatever channel or strategy is performing the worst, commit to putting it aside for five months to give yourself some time to start a blog.

Via Hubspot

New From Problogger: The Blogger’s Guide To Online Marketing

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Search Engine Visibility & Social Networks – Why They Matter

www.seoandmore.com Learn why search engines and social networks matter to your business. What are the factors that go into getting top rankings and visibility online. How can social networking benefit your marketing goals? The content marketing experts from SEOandMore.com explain how it all fits together.