This is a guest post by Catherine Trebble
The next step in Internet searching is via devices that have smaller screens such as mobile phones and other mobile devices such as the iPad. Worldwide, mobile phone sales are outstripping computer sales by a factor of 4 to 1. And the vast majority of these devices have mobile connectivity.
Bearing this in mind, currently mobile versions of websites are still lagging far behind standard website designs, and as a result, businesses are missing out on a large market share. Having a mobile version of your website is not a luxury going forward, it’s becoming essential.
From 2010 to 2011 there has been a 57% increase of people surfing the Internet via their mobile phones, and this trend is set to continue.