3 Questions Business Owners Ask About Marketing With Blogs

Businesses today are struggling deeply because they’ve run out of ways to get their business heard or noticed offline.

Everything, from advertising in the yellow pages to posting ads in the newspapers, are all just not working as well as it used to in the past.

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The truth is that almost every possible customer and potential business partner is online, not in the streets of Mumbai in a telephone booth holding the yellow pages.

In such a scenario, starting a blog to boost your online visibility is not just essential, but can give your business the advantage it needs over your competitors.

Marketing With Blogs: Boost Your Search Visibility And Reach

In earlier parts of this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.

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In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.

Marketing With Blogs: Manage Your Online Brand And Reputation

By Priya Florence Shah

In previous articles in this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.

Marketing With Blogs: Tips To Communicate With Your Audience

Blogs are about communicating - connecting with your audience. In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing. In this article, I outline some tips on using your blog as a good vehicle for your marketing communications.

Marketing With Blogs: Why Do Solo Entrepreneurs Need A Blog?

By Priya Florence Shah

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates are using blogs to build branding and to communicate with their community.

Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.