There’s a new buzz word online and it’s called “influencer marketing.” What is influencer marketing and how can it help you?
It’s essentially the idea of building a relationship with an influential person (who has a much larger network than you do) with the ultimate aim of getting them to promote your products or services to their vast network.
I say ultimate aim, because that should not be the true aim of anyone building a relationship. Sure, we build relationships with all sorts of people, for all sorts of purposes. But the best kind of relationship is the one that is forged over shared interests and goals.
Influencer marketing is a little bit like dating (minus the personal stuff), with the intent of building a long-term partnership with someone that you benefit from knowing.
“Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz.
Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping journalism on current topics or well researched and evidenced content” because it attracts more referring domain links.