Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.

But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.

To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.

As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.

Pied Piper
Source

The ambiguity of “influence”

Influencer marketing is booming. Back in 2016,

Influencer Marketing

There’s a new buzz word online and it’s called “influencer marketing.” What is influencer marketing and how can it help you?

It’s essentially the idea of building a relationship with an influential person (who has a much larger network than you do) with the ultimate aim of getting them to promote your products or services to their vast network.

I say ultimate aim, because that should not be the true aim of anyone building a relationship. Sure, we build relationships with all sorts of people, for all sorts of purposes. But the best kind of relationships are the ones that are forged over shared interests and goals.

Influencer marketing is a little bit like dating (minus the personal stuff), with the intent of building a long-term partnership with someone that you benefit from knowing. In the online world, it usually involves forging a relationship with someone whose content you enjoy.

Journalism

“Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz.

Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping journalism on current topics or well researched and evidenced content” because it attracts more referring domain links.

Priya Florence Shah is Founder and CEO of Blog Brandz, an author and social media marketer. Connect with her @PriyaFlorence on Twitter.