The world of social media is changing so quickly, it seems like if you blink, you’ll miss something. It’s very hard to keep up with the latest developments in the social media sphere.
One of the ways I stay up to date is by following a number of the best blogs on social media. Here’s a list of 7 of the best blogs that provide readers with excellent insights about social media and digital marketing online.
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging.
The study also found that 75% of businesses believed SEO was a primary factor. Social media came in third with 47%, just a hair shy of triple that of paid search.
If blogging is not yet a key factor in your marketing strategy, it may be time to clean out the closet and evaluate how your other marketing channels are helping you reach your marketing goals — or not.
Whatever channel or strategy is performing the worst, commit to putting it aside for five months to give yourself some time to start a blog.