So I went to the Social Media Examiner Society forums and asked the helpful folks there why they thought it might be important to spend all the time and effort creating a Google+ Collection. At that time, I was thinking, “Oh no! One more place to share content on.”
Thanks to the great folks on the forums, I got an answer that satisfied my curiosity. So I went about the process of creating my first Google+ Collection on my Google Business Page and started posting to it occasionally. This was in June 2015.
In the few months since I started my Google+ Collection, I’ve gained over 10,000 followers on that collection and the views on my Google+ Business Page have increased to over 2 million with no advertising spend at all.