While the official Google blog has declared that Google+ as a social network is more or less dead and that Gmail users will no longer be forced to create a Google+ account, this does not mean that Google+ is not important for you as a local business.
While there may be fewer people following your local Google+ business page, the fact that you HAVE a Google+ Business Page will become more important. This is because, as mobile search grows, local businesses need to become more visible on local and mobile search and this is exactly what your business page will do for you.
Restaurants, cafes, hotels and resorts – have you claimed your Google+ Business Listing yet?
If you’re a local business that depends on customers to find and visit you at your location, you need to make it easier for your customers to find you on Google Plus Local and Maps. You also need to make it easy for them to review your business on Google+.