Facebook Organic Reach: What Should Brands Do?

This is a Guest Post by Arpana S 

“Facebook organic reach is DEAD!”

If you are a Facebook/social media marketer, you’ve probably heard this a THOUSAND TIMES over.

As the social media strategist at SuperBaby, I had the same problem.

Each day, it was getting more and more difficult to get a good reach for posts on our Facebook page. But, IS IT REALLY DEAD?

Take a look at this:

In Feb, we had almost 50k fans. But, look at the reach.

JUST 832. This was terrible!

No matter what, we were NEVER able to cross a reach of 2500-3000.

5 Ways To Use Facebook Timeline To Promote Your Small Business

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Ever since its launch, Facebook Timeline has provided a great marketing opportunity to businesses. Small businesses, especially, have got a place to promote their company to a huge audience of users worldwide.

Facebook Timeline for business pages has made it easier to tell stories and reach new customers for a fraction of traditional marketing costs. Small businesses can now expose more of their content through the medium of visuals and photos. They can now reconnect with old customers as well as attract new ones.

Small businesses can expand their reach to engage a huge community via the Facebook Timeline by using both organic posts and sponsored posts. Facebook ads can be used to get more likes on your small business page which in turn boosts the number of viewers exposed to your message.

Here are 5 ways to use Facebook Timeline to promote a small business: