With a blog’s potential to reach millions of internet users in all parts of the world, it does not take a smart business student to draw formidable conclusions about company blogs.

Initially, you may have developed your company blog as a formality or because a rival corporation has it.

Your blog may have been used to communicate your company’s agenda or news to its employees, clients or customers.

This is no longer the case today. Here are a number of reasons why a company blog should be viewed as a business asset.

Your Company Blog is the Hub of Your Social Media Platform

Social media, mainly comprised of the blogosphere and social networks, is an integral advertising medium for any company that wishes to develop business relationships with its stakeholders and media. Through a company blog,