Getting a steady flow of readers and traffic is important to all bloggers. Readers are the life of every blog.
They are the main reason why the blog was created in the first place. Failing to have a good number of readers is also a failure for the blogger too.
However, there are many methods that can help you attract more blog readers. One of the ways to do this is to use different blog content formats.
The most common format used in blogs is text. Blog posts usually are 500-word articles. These may be filled with information or opinion depending on the blogger.
However, a blog filled with nothing but text can be a tad bit boring to some people. This is why you have to write in such a way that you engage the reader in the conversation.
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In the process of publishing many of our own blogs and consulting with a number of clients for business blogging services, we’ve found that it helps, at the outset, for a business to get clear on what it is they’re trying to achieve with a blog.
We’ve found that there are essentially three types of goals that businesses can achieve with a blog.
1. Boosting Visibility and Traffic
2. Creating Thought-Leadership, Authority and Branding
3. Generating Leads and Sales
While the results of the first two goals are hard to measure in terms of numbers, the third is easier to quantify. A business blog can, in effect, meet all three of these goals, but it helps immensely if the content you create is targeted to achieving the exact goal you desire.
Here’s how we advise our clients to go about creating content that fulfils these goals.
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Just reading a very useful post by Lee Odden of TopRank Online Marketing Blog that discusses very interesting ways to create the kind of content that people are actively searching for.
A lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company’s products, services and key messages. If it’s an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords.
Blogs are a great resource for people that are searching for answers, insight, how to’s, others’ experiences and opinion. Finding a way to create content that meets customer needs as well as achieving high search visibility for relevant business solutions is what makes blogs such useful online marketing assets.
One particularly effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type in to search engines like Google or Bing that deliver visitors.
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I just came across this article on creating great blog content from my fave inbound marketing blog.
After you’ve been working on your business blog for a while, there are a number of great things that you can do to give it a boost.
When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership.
But after a few months of regular publishing and generating growth, it can be beneficial to give your readers some variety by creating and publishing different types of content in various formats to help your blog grow and keep the content exciting.
There are many possible ways to do this,
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