Just reading a very useful post by Lee Odden of TopRank Online Marketing Blog that discusses very interesting ways to create the kind of content that people are actively searching for.
A lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company’s products, services and key messages. If it’s an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords.
Blogs are a great resource for people that are searching for answers, insight, how to’s, others’ experiences and opinion. Finding a way to create content that meets customer needs as well as achieving high search visibility for relevant business solutions is what makes blogs such useful online marketing assets.
One particularly effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type in to search engines like Google or Bing that deliver visitors.
I just came across this article on creating great blog content from my fave inbound marketing blog.
After you’ve been working on your business blog for a while, there are a number of great things that you can do to give it a boost.
When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership.
But after a few months of regular publishing and generating growth, it can be beneficial to give your readers some variety by creating and publishing different types of content in various formats to help your blog grow and keep the content exciting.
There are many possible ways to do this,