With a blog’s potential to reach millions of internet users in all parts of the world, it does not take a smart business student to draw formidable conclusions about company blogs.

Initially, you may have developed your company blog as a formality or because a rival corporation has it.

Your blog may have been used to communicate your company’s agenda or news to its employees, clients or customers.

This is no longer the case today. Here are a number of reasons why a company blog should be viewed as a business asset.

Your Company Blog is the Hub of Your Social Media Platform

Social media, mainly comprised of the blogosphere and social networks, is an integral advertising medium for any company that wishes to develop business relationships with its stakeholders and media. Through a company blog,

Corporate Blogging In India: How Successful Are Company Blogs?

corporate blog

Nobody wants to be used as the guinea pig in some experiment and so some of the questions that are bound to crop up from any company seriously considering the inclusion of blogging in their corporate marketing strategy would include –

  • Are there any successful company blogs in India?
  • Who are they and just how successful have they been?

Actually there are numerous Indian companies that have fully embraced blogging and the number seems to be growing by the day, which is hardly surprising when you consider the fact that using blogs is such a powerful marketing tool with so much promise and possibility.

There are three names that keep popping up when making a list of the most successful corporate blogs in the country. It does not mean that these are perfect text book examples of the right way to blog for corporate companies.