What happens when your clickbaity headline is better than the content within the article?

The answer: there are a few possibilities, and most of them don’t bode well for your website.

I say “most” of them because there are hundreds of websites that are thriving because of clickbait titles. That is, readers know it’s clickbait, and yet they click anyway!

Chances are, you’ve probably been sucked into a few of these sites yourself, especially if you spend any amount of time on social media.

However, just because an irresistible, clickbaity title satisfies someone else’s goals doesn’t mean you can expect the same results, especially if you’re trying to build value and credibility in your writing.

Here’s what happens when your content doesn’t live up to the hype of your headline:

Clickbait disappoints your readers

Though the title of this article assumed the style of a clickbait headline,