Better Business Blogging

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This is a guest post  by Dan Ripoll.

“Should a company have a blog, and if so what should that blog contain?” are questions that companies of every size and in a myriad of industries have asked themselves.

Blogs can be very beneficial to companies as a way of offering a fuller reflection of who that company is, their mission, and how they operate.

Most businesses have an “About Us” section on their official website but a page with a few paragraphs and group photos is somewhat limited. Blogs, on the other hand, offer an ongoing opportunity to truly showcase the company and what they do.

Blogs are personal, and somewhat less formal than other business communications. This does not mean that all the rules go out the window when blogging, but it is an opportunity for a company to show a more personal behind the scenes look at what it does.

90% Of Businesses Say Blogs Are Among Their Most Successful Social Media Efforts

blogging-smallbizThe University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.

Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010. This should make you wonder the reason companies are cutting back on blogging.

The answer is they didn’t. Rather, Inc. 500’s industrial composition changed in 2010 and 2011 toward more firms providing government services, a segment that blogs at 15%, compared with an overall average of 37%.

If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer,

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With so many people jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you’re planning to start a business blog, ask yourself these questions before you take the final plunge.

This is an excerpt From “Blogging For Small Business: How to Use Blogs & Content To Grow Your Small & Medium Enterprise (SME)” by Priya Florence Shah.

Check out the Launch Your Blog course – A solution to successfully build and launch your blog with WordPress in 1 month or less, without knowing any code or needing to be a tech wizard

4 Business Blog Benefits That Will Leave Your Competition In The Dust

Brands with blogs attract 97% more links and 55% more website visitors than brands without blogs. ~ Jeanne Hopkins, HubSpot

If you ever had any doubts about the benefits of blogging for business, the quote above should banish that.

There are many advantages to starting a company blog. Here we elaborate on just four blog benefits that will take your business light years ahead of the competition, in terms of visibility, positioning and profits.

  • Get published in print

When journalists research a story, the first place they look is online (read, Google). Now if that story is about your industry or your company, you definitely want to be one of the top news sources in the search engines.

Having your own blog not only catapults you to the top of the search engine results pages,

Why Business Blogging Services Can Even Benefit Ecommerce Sites

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Google’s Panda update established the importance of having original content on your blog or website. With the latest tweak to their algorithm, they have ensured that publishing quality content to your blog not only makes it reader-friendly, but also search engine friendly.

Even ecommerce websites can benefit from having more than just information about their products. Today users would rather visit sites that help them find information that they need rather than a website that is only geared around selling.

With real-time search results, search engines are beginning to favor in their rankings websites that incorporate dynamic, fresh and unique content. This is the dilemma of most e-commerce websites as the nature of the website is to sell a particular product.

The best way to create and publish fresh and regular content is through blogging and many ecommerce business can benefit from adding a blog to their website.

Business Blog Writing: How To Build Reputation And Credibility

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From a business perspective, blogs are as important as any written communication in relation to a business’s reputation.

To put it another way, if you don’t pay attention to the quality of your business writing, a poorly written blog can put the company in a bad light.

Here are some tips that will help you write better blog content so you can boost your credibility and reputation.

  • Be Focused An A Topic

To make a post as meaningful as possible, it is crucial to decide the topic of the post beforehand, and not stray off topic. This actually should go without saying, but I’ve seen many posts that ramble on and do not get to the point in a reasonable amount of words.

If a post is allowed to become lengthy and too wordy,

Business Blog Consulting: Does Your Business Need It?

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If you’re planning on starting a business of your own and would like to get your company’s brand on top of mind of your potential customers, consider setting up your own blog.

Businesses hire a business blog consulting firm, not only to help promote their company, but also to boost their reach and promote the products or services they are offering.

You might be surprised at how your business blog can be a great source of leads and allow many more potential clients get in touch with you.

To be fair, having a business blog may actually benefit a few types of businesses more than others.

Companies that Need Business Blog Consulting

To give you a better idea which types of businesses need this type of blog as part of their marketing strategies,

Blogging Leads To More Leads, Say 69% Of Businesses

Leads from Blogs Cost the Least
The 2011 HubSpot ROI Study, conducted by two MBA students from MIT and Babson, found that 69% of businesses surveyed attributed their lead generation success to blogging.

The study also found that 75% of businesses believed SEO was a primary factor. Social media came in third with 47%, just a hair shy of triple that of paid search.

If blogging is not yet a key factor in your marketing strategy, it may be time to clean out the closet and evaluate how your other marketing channels are helping you reach your marketing goals — or not.

Whatever channel or strategy is performing the worst, commit to putting it aside for five months to give yourself some time to start a blog.

Via Hubspot

2 Free Blog Advertising Tips To Promote Your Small Business

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If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of.

Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.

If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure.

Blog Promotion Tip: Traffic Is A Give And Take Relationship

Blogging traffic is a give and take relationship. Sometimes one of the best ways to get traffic to your blog is by visiting someone else's blog. When you find something that you find truly interesting on a blog, leave a comment so that they know that you were there.