The University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.
Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010. This should make you wonder the reason companies are cutting back on blogging.
The answer is they didn’t. Rather, Inc. 500’s industrial composition changed in 2010 and 2011 toward more firms providing government services, a segment that blogs at 15%, compared with an overall average of 37%.
If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer,
Read more »
From a business perspective, blogs are as important as any written communication in relation to a business’s reputation.
To put it another way, if you don’t pay attention to the quality of your business writing, a poorly written blog can put the company in a bad light.
Here are some tips that will help you write better blog content so you can boost your credibility and reputation.
To make a post as meaningful as possible, it is crucial to decide the topic of the post beforehand, and not stray off topic. This actually should go without saying, but I’ve seen many posts that ramble on and do not get to the point in a reasonable amount of words.
If a post is allowed to become lengthy and too wordy,
Read more »
If you’re planning on starting a business of your own and would like to get your company’s brand on top of mind of your potential customers, consider setting up your own blog.
Businesses hire a business blog consulting firm, not only to help promote their company, but also to boost their reach and promote the products or services they are offering.
You might be surprised at how your business blog can be a great source of leads and allow many more potential clients get in touch with you.
To be fair, having a business blog may actually benefit a few types of businesses more than others.
Companies that Need Business Blog Consulting
To give you a better idea which types of businesses need this type of blog as part of their marketing strategies,
Read more »
If you run a small company, you may find that the world of blogging for business owners is a world that you want to be a part of.
Blogging is a great way to get the word out to consumers about your product or service, and it can even be useful for inspiring employee loyalty and helping you keep your workers at peak morale.
If you are looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.
Blogging for business owners has a lot in common with all other types of blogging, but it has its own unique pitfalls and strengths. The key to having a successful blog as a business owner is keeping your goals clear and concrete at every step of your blogging adventure.
Read more »
Blogging traffic is a give and take relationship. Sometimes one of the best ways to get traffic to your blog is by visiting someone else's blog. When you find something that you find truly interesting on a blog, leave a comment so that they know that you were there.