Brands with blogs attract 97% more links and 55% more website visitors than brands without blogs. ~ Jeanne Hopkins, HubSpot
If you ever had any doubts about the benefits of blogging for business, the quote above should banish that.
There are many advantages to starting a company blog. Here we elaborate on just four blog benefits that will take your business light years ahead of the competition, in terms of visibility, positioning and profits.
When journalists research a story, the first place they look is online (read, Google). Now if that story is about your industry or your company, you definitely want to be one of the top news sources in the search engines.
Having your own blog not only catapults you to the top of the search engine results pages,
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If you’re planning on starting a business of your own and would like to get your company’s brand on top of mind of your potential customers, consider setting up your own blog.
Businesses hire a business blog consulting firm, not only to help promote their company, but also to boost their reach and promote the products or services they are offering.
You might be surprised at how your business blog can be a great source of leads and allow many more potential clients get in touch with you.
To be fair, having a business blog may actually benefit a few types of businesses more than others.
Companies that Need Business Blog Consulting
To give you a better idea which types of businesses need this type of blog as part of their marketing strategies,
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Blogging traffic is a give and take relationship. Sometimes one of the best ways to get traffic to your blog is by visiting someone else's blog. When you find something that you find truly interesting on a blog, leave a comment so that they know that you were there.
With everyone jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you’re planning to start a business blog, ask yourself these questions before you take the final plunge.
In earlier parts of this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
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Blogs are about communicating - connecting with your audience. In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing. In this article, I outline some tips on using your blog as a good vehicle for your marketing communications.
By Priya Florence Shah
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates are using blogs to build branding and to communicate with their community.
Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.
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