Psychology-driven brand strategist, Kaye Putnam, explains how to use the 12 Jungian brand archetypes to create a personal brand that stands the test of time.

Marketing With Blogs: Manage Your Online Brand And Reputation

By Priya Florence Shah

In previous articles in this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.

This article continues with more tips on using your blog to brand yourself and boost your reputation online.