This is not a new blog. This is a domain I’ve owned since 2004.

But because I did not incorporate it as a business till 2014, I kind of neglected it and didn’t give it a lot of attention till July 2015. I was busy with client work and had got complacent about my own blog.

In Jan 2015, these are what my traffic stats looked like.

Jan 2015 stats

What changed for me around June or July 2015, was that I discovered Brian Dean’s blog on the Skyscraper Technique.

I felt ashamed.

In 2003, I was someone who was pretty good at SEO and content, and had even written a book on it.

Of course, SEO back in 2003 was a very different beast. It was much easier to game Google. Content marketing as a term did not even exist back then.