Blogging Tips

Blog Content Creation And Promotion In 2015 and Beyond [Infographic]

This article and infographic are based on a talk I gave at WordCamp Pune 2015.

Are you a blogger who’s been trying to build her blog audience and failing miserably to do so? If you’ve been wondering why your blogging efforts are not getting the results they used to get even a year ago, this post is for you.

In this post, I explore blog content creation and promotion trends in 2015 and beyond. Read on to see what the future holds for bloggers, content marketers and businesses that blog.

The Glut Of Online Content

In the early days of the web, it was very simple to get content ranked for specific keywords in Google and Yahoo, because there was not a great deal of content online.

With so little competition,

by Priya Florence Shah

So you’ve decided on your niche, but what are you going to call your blog? Really, the question should be what domain name will you choose, because the blog and domain should be the same.

Glen Allsopp (my blogging guide) says: “I always try and pick something ‘brandable’. If it’s relevant to the niche that’s great, but it doesn’t have to be. Ideally, the fewer the words the better. It helps people remember the site.”

A popular keyword phrase in your industry or niche might work perfectly as your blog name, and you may strike lucky and find the related domain hasn’t been purchased. The domain name I have chosen is not immediately obvious to the niche I’ve decided on, but it is a single word that has been manipulated and is very memorable. At least, I’m hoping so.

To research your possibilities, Glen recommends using the Google keyword Tool and the free Wordtracker keyword tool,

by Priya Florence Shah

Transform Your Blog into a Real Business with “The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog”

This brand new guide from Problogger, Darren Rowse, is a comprehensive, 31 chapter blueprint for your blog’s ongoing profitability – right from the ground up.

The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog has two parts:

1. The 31 Chapter eBook

This clear, practical ebook includes 31 chapters focused on practical profit-generating strategies. Each detailed, insightful chapter encapsulates the Web Marketing Ninja’s wisdom, honesty, and extensive experience creating profitable and sustainable online brands. There’s also plenty of examples and activities for you to tackle.

2. The Comprehensive Resource Library

Your downloadable, practical resource library contains more than 21 documents,

by Priya Florence Shah

This WordPress blogging tutorial explains how to add and edit a page (as opposed to a post) to your WordPress blog.

When you add a page it will appear in your blog menu (like your About page).

Priya Florence Shah

Priya Florence Shah is the Group Editor of SHEROES, a bestselling author, and award-winning publisher of Naaree.com. Connect with her @PriyaFlorence.

www.priyashah.com

by Priya Florence Shah

WordPress tutorial explains how to add tags and categories to your blog post so you can be found more easily in the search engines for keywords of your choice.

Priya Florence Shah

Priya Florence Shah is the Group Editor of SHEROES, a bestselling author, and award-winning publisher of Naaree.com. Connect with her @PriyaFlorence.

www.priyashah.com

by Priya Florence Shah

Social bookmarking sites are a growing trend and are becoming more popular each and every day. They are a great place to share your bookmarks with everyone and to be able to access them from any computer. They are also a great resource where you can post a link to your blog.