Updated: 14 May 2022
Get the latest bloggers’ SEO tips in this SEO tutorial for beginners. Learn how to do SEO for beginners and increase your rankings with this Google SEO guide.
As a marketer, you know the importance of search engine optimization (SEO). But if you’re like most people, you may not know how to do SEO yourself or understand the best way to improve search engine rankings.
When it comes to SEO, there’s a lot of information out there that can make your head spin. You don’t have to be an expert to make your blog posts and website more search engine-friendly, especially if you use WordPress.
The primary benefit of WordPress CMS is that it is built for SEO-friendliness. In 2022, WordPress is used by 43% of all websites, and 64.2% of those with an identifiable CMS.
In this SEO tutorial for beginners, we’ll share 21 bloggers’ SEO tips that will help improve your website’s ranking in search engines. If you’re an SEO beginner, you will find some of these SEO tips easy to follow, while others will require you to hire an SEO expert.
By following these WordPress SEO tips for bloggers, you’ll be on your way to improving your blog’s visibility and ranking in search engine results pages (SERPs).
- Learn How To Do SEO With These Bloggers SEO Tips
- #1. Buy a memorable domain name
- #2. Install a responsive WordPress theme
- #3. Optimize your permalinks
- #4. Improve your Page Load Time
- #5. Fix your Core Web Vitals score
- #6. Create a Google Sitemap
- #7. Add Schema markup to your blog
- #8. Modify your Robots.txt File
- #9. Learn how to find & use keywords for SEO
- #10. Create ‘epic’, long-form content
- #11. Build backlinks from other blogs or websites
- #12. Improve your internal linking
- #13. Update frequently and consistently
- #14. Refresh outdated content
- #15. Grow your social media community
- #16. Build a mailing list
- #17. Don’t forget Pinterest & YouTube
- #18. Build a powerful brand
- #19. Do regular SEO audits
- #20. Optimize for Voice Search
- #21. Stay put
- Blog writing tips & tools
Learn How To Do SEO With These Bloggers SEO Tips
Learn how to do SEO for beginners in this beginner’s guide to SEO. These 21 bloggers’ SEO tips for beginners will help you improve your website’s search engine ranking.
#1. Buy a memorable domain name
Choosing the right domain name is one of the most important SEO basics. Exact match keywords in the domain name used to be one of the most important ranking factors.
Before Google released an algorithm update that lowered the rank of low-quality exact match domains, you had to get a domain with the keyword “SEO” in it if you wanted your blog to get found for the keyword “SEO”.
As the Ignite Visibility blog says, while it’s still possible to rank with an exact match, it doesn’t increase your odds. The problem is that many exact match domains are associated with spam, which can serve as a red flag for Google.
In this video, Neil Patel offers SEO tips for bloggers to use exact-match domain names to help them rank on Google.
Getting a domain name with your own name might make sense for personal branding, especially if yours is a personal blog. Otherwise, you should get a memorable name or be creative and make up a word of your own.
The Namecheap Business Hub makes registering, hosting, and managing domains easy and affordable. You can get the best offers on Domains, shared hosting, EasyWP managed WordPress, SSL certificates, and VPN – everything your business needs to create an online presence in one place.
#2. Install a responsive WordPress theme
Mobile digital media time is now significantly higher compared to the desktop. That means most of your blog visitors now read your blog on their mobile devices.
It’s important to ensure that your blog is easily accessible and readable on all mobile devices. The best way to do this is by using a responsive theme that adapts your blog design to the device it is being viewed on.
In the mobile-first era, when over 90% of all web traffic is mobile traffic and user experience is paramount, there’s really no excuse not to make this change.
You can use a fast-loading, responsive WordPress theme like Astra to make your blog accessible to users on all devices. It also has one of the best Core Web Vitals scores (you’ll learn why that’s important below).
The Jetpack plugin also gives you access to thousands of professionally-designed, elegant, responsive WordPress themes that you can install right away.
If your primary key phrase is “blog SEO” make sure that the word blog, or SEO, or both, appears in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and automatically put them into the file name of the permalink it creates.
For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.
In WordPress, it is possible to achieve the same results by selecting the “Post Name” option in the Permalinks settings, as shown below
#4. Improve your Page Load Time
Page Load Time or Page Speed refers to the amount of time it takes your page to load in your reader’s browser. A number of factors, including your web host and your blog design, contribute to page load time.
Page load time also impacts your conversion ratio, so improving load time is one way to boost your conversions, especially if slow page speed is interfering with your blog’s user experience, as visitors who access the internet from mobile devices strongly dislike slow-loading sites.
Many SEO experts believe that page speed or page load time is considered a ranking signal. But does page loading speed actually affect Google rankings? Brian Dean decided to find out and shares the surprising findings in his video below.
You can check your page load time with the GTmetrix page speed checker. It will test your page in different countries, browsers, and connection speeds, and offer tips for optimization.
Since Google is placing a great deal of importance on page loading speed and user experience, your page load time is likely to influence your search rankings.
I use Jetpack’s site accelerator to improve my site speed, load pages faster, and serve images and static files from their global network of servers.
#5. Fix your Core Web Vitals score
Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. They are made up of three specific page speed and user interaction measurements:
- Largest contentful paint
- First input delay
- Cumulative layout shift
In short, Core Web Vitals (CWV) are a part of Google’s Page Experience score – basically, Google’s way of sizing up your page’s overall UX or user experience.
Not being a techie, I found a WordPress programmer online who helped me fix my Core Web Vitals scores and optimized my WordPress blog speed. As you can see, he did a great job!
Check out the video guide below to improve the Google Core Web Vitals score of your WordPress blog, or better yet, hire a WordPress programmer to do it for you as this task requires some knowledge of programming.
#6. Create a Google Sitemap
Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are no more than two clicks away from your homepage so they get spidered easily.
You can ensure that all your blog posts and pages are spidered by creating a Google Sitemap and submitting your sitemap to Google from the Google Search Console.
WordPress has free SEO plugins, like the Rank Math SEO Plugin for WordPress, that will help you easily create a sitemap for your blog.
#7. Add Schema markup to your blog
Structured data markup is a standardized format for providing information about a page and classifying the page content; for example, on a recipe page, what are the ingredients, the cooking time and temperature, the calories, and so on.
Also known as Schema markup, it helps Google and other search engines understand and process your content reliably. Adding structured data to your posts and pages helps search engines understand the content of the page.
Rich Snippets gives search engines the information they need to display data such as star ratings, author information, and more, in the search engine results pages.
The Rank Math SEO Plugin for WordPress has excellent Schema options to help you set up the markup you need quickly and easily.
Read this article where I simplify Rich Snippets so that you can understand how and why you need to add them to your WordPress blog.
#8. Modify your Robots.txt File
According to Google, a robots.txt file lives at the root of your site and consists of one or more rules that either block or allow access for a given crawler to a specified file path in that website.
In this video, John Lincoln gives an overview of the robots.txt file for SEO. Read through his list of the most common technical SEO issues that could be affecting your website’s performance right now.
#9. Learn how to find & use keywords for SEO
If you want to get listed for long-tail keywords use them naturally in the body of your post and pepper your blog titles or links with them as appropriate.
You can generate your entire content strategy with dozens of relevant topics and keywords in a matter of minutes with Content Planner, Surfer SEO’s keyword research tool that helps you organize thousands of search terms into groups that you can easily target with one content piece.
Surfer SEO prepares guidelines based on top-performing pages and provides insights on the ideal word count for your content, keywords to use on your website, article structure, and more.
The RankIQ AI-SEO Tool has a hand-picked keyword library for every major blog niche. Each library is filled with the lowest competition phrases that also have high traffic potential.
Write your blog post for your readers first and then add keywords in suitable places.
Keyword prominence — or the art of placing your keywords in the most important parts of your article — is an important SEO writing skill.
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count of 300 words, and also states that:
Your keywords should be used only once in the following places on each page within your website: page title, subheading, first paragraph, and body conclusion.
However, content that is written for SEO can also include keywords in the following sections of your article:
- Add keywords in the Meta description
- Add keywords and synonyms throughout the body of the content
- Use the primary keyword or phrase in the URL
- Add keywords in the Image name and Alt text of images
- Add keywords in the Pinterest pin image title, Alt text, and Pin description
Don’t forget to also add synonyms and related keywords in your article, but refrain from over-optimizing your articles or keyword stuffing or your blog posts will end up sounding unnatural and spammy to readers.
This SEO Copywriting course will teach you how to master SEO copywriting so that you can start driving high-quality traffic to your site and maximizing your conversions.
You’ll learn all about defining your target audience, researching and identifying keywords, utilizing those keywords in your copy, developing a content strategy, and implementing your strategy to optimize your site.
- Best SEO Content Writing Tools To Write SEO-Friendly Articles
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- Learn How To Write SEO Content With SEO Writing Courses
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- How To Use AI SEO & Machine Learning In SEO Automation
#10. Create ‘epic’, long-form content
If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content” and learn what kind of content will work in the years to come.
The Hubspot content marketing strategy guide will help you understand why the best way to write SEO articles and create the best blog content is by working on a content strategy to help you target the keywords you want your content to rank for.
According to Brian Dean, the ideal content length for blog content is 1,447 words. However, articles over 2,000 words get the most shares and a study by SERPIQ recently found that the first result in the SERP typically has 2,416 words, while the tenth has 2,032.
The average word count of a Google top 10 result is 1,447 words.
When it comes to acquiring backlinks, long-form content significantly outperforms short blog posts and articles, but while it can help you crack the first page, it won’t help you rank higher once you get there.
Most SEO experts recommend creating long-form in-depth content to attract more shares and links. Make sure that your content is, above all, useful, and answers questions that your audience wants the answer to.
The Jasper AI writer tool comes with over 52 templates to serve all your content writing needs. Jasper’s Long-Form Assistant template helps you write blog posts and long-form articles.
In this free Jasper SEO Course, you’ll learn exactly how to create optimized AI-generated articles and content at scale that’s optimized to grow your organic traffic and get your business and content ranked on Google.
Here are some things to keep in mind:
- Most of the content that ranks in the top 10 of Google is over 2000 words in length.
- A BuzzSumo and Moz study found that “deep research or opinion-forming content” attracts more shares and links.
- The content sweet spot for achieving both links and shares online is authoritative, opinion-shaping journalism on current topics or well-researched and evidenced content.
Here are some SEO writing skills to add to your content writing or blog writing skillset:
- Learn how to write SEO content and become an expert at SEO copywriting.
- Learn how to use SEO content writing tools to write SEO-friendly articles.
- Learn how to use AI content writing tools to help you write blog posts that rank on Google’s 1st page.
- Learn the craft of writing for the web so you can boost your content’s readability and user experience.
- Learn how to find creative inspiration to come up with the best topics for blog writing.
Read this advanced, in-depth guide to On-page SEO, which refers to the process of optimizing pages on your site to improve rankings and user experience.
The best way to get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. However, blogger outreach and guest blogging are also good ways to build links.
Matt Diggity has an excellent YouTube playlist on building backlinks. Watch his video below on the 3 pillars of backlinks.
Matt also recommends LinkAssistant, a link-building tool with one-click outreach for hassle-free link building. Depending on your link-building strategy, you can choose your research method from the 10 most effective link prospecting mechanisms.
From guest posting opportunities to active giveaways, with the chosen search method you’ll get link suggestions that are best suited to your needs right now.
John Lincoln’s Off-Page SEO guide covers all the latest off-page SEO tips, including link-building, unlinked mentions, guest blogging, and many more techniques and strategies. In the video below, he covers link building for SEO and provides a simple strategy that works.
You can also use the methods below to build your links and boost your visibility.
Integrate Surfer + SEMrush
Use the Surfer + Semrush integration to discover which backlinks appeared in your competitors’ indexes to adjust, update or improve your own link-building strategy.
You’ll get weekly impactful, targeted, and personalized updates using Surfer’s cutting-edge AI growth management platform, Grow Flow, based on the findings from Google Search Console.
Submit to Blog Directories
Submitting your blog and RSS feed to blog directories is a good way to start building high-quality links back to your blog. For instance, you can hire a virtual assistant to submit your blog to this massive list of directories.
Although most of them now charge for do-follow links, this is a good way to get started with link building because a healthy backlink profile has a mix of do-follow and no-follow links.
Comment on other blogs
You can also get backlinks to your blog by posting legitimate comments in response to posts on other blogs. With plugins such as CommentLuv, these backlinks are automated.
Of course, the “no follow” tag ensures that you will get little juice from such backlinks, except for getting your blog seen by other commentators.
However, you can get a decent amount of referral traffic from these links, and get noticed by other bloggers, especially with a well-written comment.
Brian Dean’s famous Skyscraper Technique involves writing an epic piece of content and then reaching out to influencers and prominent bloggers to ask them to link to it.
The fact that it took him just 31 articles to grow his blog traffic to 90,000 visits a month shows just how well it works. If you’re interested in SEO, a subscription to his blog is a must.
Use these influencer marketing tools to connect with celebrities and social media influencers to promote your content and campaigns.
- What Is Link Building? The Ultimate SEO Beginners Guide For 2022
- Link Building For SEO: The Definitive Guide (2022)
- How To Get The Best Links For SEO
Internal links are the links you build on your website that point to other relevant pages on your site. They are an integral part of successful SEO. They also help you increase the amount of time that visitors spend on your blog which tells Google that your blog is useful to your readers.
Before you launch an external link acquisition campaign for a new page, search your site for other relevant pages and build some internal links to give your page an initial boost.
You can lower your bounce rate (another important ranking factor) and increase the amount of time that visitors spend on your site with internal links to previous blog posts.
The best way to do this is to manually link to these posts using the anchor text you want them to be ranked for. However, you can also use WordPress plugins to boost your internal linking automatically.
Get relevant internal links suggestions with Surfer’s Grow Flow AI Growth Management Platform, a free SEO automation tool that uses the Google algorithm to identify opportunities for building contextual internal links
For some best practices in internal linking, read this post and watch the video by John Lincoln below.
Internal Link Architecture
The links within your blog content are counted as backlinks or votes by Google. What they point to tells Google what you think are the most important pages on your site.
These internal links can act as powerful signals and you can often rank on the first page of Google just by optimizing the link structure of your own internal pages.
This form of on-site architecture is often referred to as a Content Hub, a system popularized by David Trounce, an SEO Professional and the founder of Mallee Blue Media.
A Content Hub is a set of content (usually web pages) organized around a specific topic (usually a central page). It could be a category (like Excavator Transport) or a section of pages on a website.
Content hubs are the key to on-page SEO and converting users who come to your site. They work because they have a structure: a wide base around a high center.
As in the example above, one of the keys to this power structure is that your internal links only ever (usually) point in one direction, thus signaling to Google the most important keyword or internal page within a Hub – the series of articles or content all focused on a single theme.
#13. Update frequently and consistently
There’s no better fodder for search engine spiders than fresh content. According to a study by Hubspot, the more blog posts companies published per month, the more traffic they saw on their website.
They also found that companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 to 4 monthly posts.
Ideally, you should test your audience’s tolerance for publishing more frequently. If the rate of unsubscribes increases when you publish more often, you might want to scale it down and find a happy medium that is right for both, you and your readers.
Alternatively, you can send out a weekly newsletter with all the week’s updates or publish fewer high-quality blog posts that are regularly updated to keep the information fresh and current.
When it comes to blogging, publishing consistency is more important than frequency. When your readers know that you’ll be posting a new blog post every week or so, they’re more likely to subscribe and watch for updates.
When it comes to blogging, publishing consistency is more important than frequency.
IndexNow is an easy way for bloggers to instantly inform search engines about the latest content updates on their website. It pings the search engines that a URL and its content have been added, updated, or deleted, allowing them to quickly reflect this change in their search results.
Without IndexNow, it can take days to weeks for search engines to discover that the content has changed. With IndexNow, search engines know immediately the “URLs that have changed, helping them prioritize crawl for these URLs and thereby limiting organic crawling to discover new content.”
An easy way to implement IndexNow is to install the Rank Math SEO Plugin for WordPress and turn on this option in the settings.
#14. Refresh outdated content
Outdated content can cause your blog to rank lower in the search engines and leave your visitors with a poor impression of your website.
One SEO best practice is to do a content audit – a complete inventory and analysis of your content – regularly with these SEO content audit tools.
With Surfer SEO, you can automate a lot of work that you’d need to do manually otherwise, and the SEO Audit gives you a step-by-step recipe for higher rankings in search engines based on data from your organic competitors.
Find out much content you should add or remove to achieve the sweet spot for your own site. What important terms do you need to add to serve your users better? Is your page fast enough?
With Surfer Audit, you can learn all that in less than a minute, and then delete, consolidate, and redirect old blog posts that don’t get any traffic – and focus on updating the ones that do.
Here are some expert tips on how to update old blog posts to improve your SEO:
- In this article, Neil Patel lists 14 reasons you should update your old content, and how it will increase your search engine traffic.
- This article in SEJ offers a process for auditing and evaluating your existing content and deciding whether you should improve or remove old content.
- Also, check out Ahrefs guide to republishing content and updating old blog posts for SEO.
As Neil Patel recommends in his video below, you should keep your blog posts updated with the latest information and rewrite, redirect, or consolidate old blogs to improve the relevance and usefulness of your blog content.
Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts.
Build communities on the big three networks – Facebook, Twitter, and LinkedIn – the best networks for sharing blog content.
If you publish content in multiple formats (images, PPT, infographics, videos, PDFs), you can expand your list of networks to include Pinterest, Slideshare, YouTube, Vine, and Visual.ly.
Engage your social community by sharing third-party content as well as your own blog content so that your community knows that you’re interested in sharing great content, and not just plugging your own.
#16. Build a mailing list
Building a mailing list is not strictly an SEO tip, but it ensures that you get repeat traffic to your blog by capturing emails and sending out regular blog updates to your subscribers.
Having a mailing list also helps you become network-agnostic, so should your Instagram profile get deleted by mistake, you can always start fresh by sending out an email and asking your subscribers to follow your new profile.
You can choose from a number of email marketing tools to capture and follow up with your subscribers. These services can be set up to send an automatic update to your subscribers every time you post new content on your blog.
#17. Don’t forget Pinterest & YouTube
Pinterest is not a social network. It’s a visual search engine that also requires SEO to rank higher on.
However, there are some essential differences between Google SEO and Pinterest SEO and you need to understand these differences to boost your search engine ranking on both Google and Pinterest.
Bloggers who were early adopters of Pinterest began getting hundreds of thousands of visitors from this search engine. Today, Pinterest has introduced Pin formats like Idea Pins, which can help you boost branding but don’t send traffic to your website.
However, Pinterest can still be an awesome source of traffic for bloggers, and these Pinterest courses and tools for bloggers will help you can learn how to use it the right way.
Check out my Pinterest Masterclass on the AskAviArya Show below where I explain how to get traffic from Pinterest to a new blog.
YouTube is also a search engine and with video becoming the #1 preferred form of content online, all bloggers now need to have a YouTube channel, and possibly, also a podcast.
According to Neil Patel, YouTube search traffic is high-quality traffic, and it’s much easier to rank and generate those views than on traditional Google search. Best of all, you can rank well on YouTube within a matter of days… even hours.
In this Video Production Essentials course, you’ll learn how to create, edit and post high-quality video content online. This course covers the entire video creation process from pre-production and shooting your own videos to editing, adding title cards, adding basic graphics, and finding success on YouTube.
If you’re an introvert who doesn’t enjoy being in the limelight but understands the benefits of video marketing and wants to add the power of video marketing to their online marketing plan, read my article below.
#18. Build a powerful brand
Misinformation and fake news are the scourge of the internet. In an effort to stem their spread, social media sites like Facebook hired independent fact-checkers to help identify and review false information.
Google’s E‑A-T guidelines that prioritize Expertise, Authoritativeness, and Trustworthiness – especially for content that affects Your Money or Your Life (YMYL) – are also a way to stem the flow of misinformation online.
This trend is proof of the fact that old-school journalism ethics and standards don’t just apply to print journalism. Ethics in media also apply to writers who want to become authoritative bloggers.
The EX-CEO of Google, Eric Schmidt, noted that brands are becoming more important signals of whether or not content can be trusted.
So, if you want to do well in the long run, you have to build a brand, and according to Neil Patel, the future of SEO is in building a brand. But a brand is hard to build, no matter how good of a marketer you are.
Learn how to create, strategize, launch and grow a personal brand with my free personal branding eBooks that will help you learn how to build a powerful personal brand.
More personal branding tips:
- Create An Exceptional Brand: Stand Out From The Competition
- Using Brand Archetypes For Personal Branding With Kaye Putnam
- Effective Personal Branding Tips For Developing A Killer Personal Brand
- Personal Branding For Coaches: How Do I Market My Coaching Business?
#19. Do regular SEO audits
Old and large websites tend to accumulate broken links and 404 pages. Dead or broken links can hurt your website’s ranking and searchability as 404-related internal and external links negatively on your website’s indexability statistics.
Sitechecker’s Free Broken (404) Link Checker is a specialized tool that checks websites to help you identify such broken links so you can address and remedy them.
In order to clean up broken links and maintain site hygiene, you can also hire an SEO freelancer to do an SEO audit, or use a tool like Screaming Frog to run a site audit and find 404 errors, dead links, and broken links.
#20. Optimize for Voice Search
According to Brian Dean, voice search isn’t “the next big thing” – it’s already here” and it’s only getting bigger. So how do you optimize your site for voice search? That’s exactly what Brian’s Definitive Guide to Voice Search will teach you.
Everyone is starting to use devices like Amazon’s Alexa and other virtual assistant tools to perform voice searches. In this video, Neil Patel explains how you can generate more search traffic using Voice Search.
#21. Stay put
Once you create your blog, stick to the same domain for as long as you continue to publish.
You could end up losing a lot of your organic traffic, your readers, and all your search engine listings if you decide to move or change your domain and URLs.
If you install the SSL protocol and change your site architecture from http:// to https:// you can install a WordPress plugin to force redirects.
SSL is an important part of website security as Google now requires sites to be secure and have HTTPS in the URL. The good thing is that you can secure your main domain and sub-domains with a single certificate and get a cheap Wildcard SSL from a trusted provider.
If you’re newer to SEO or just struggling, the SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic.
I hope you’ve found these SEO tips and tricks helpful. Remember that search engine algorithms are fluid and ever-changing, so tactics that worked in the past may no longer be effective in the near future.
However, creating high-quality content will always be one of the most important aspects of optimizing your website for search. By using these bloggers’ SEO tips listed above, you can work towards improving your SEO, rankings, and search engine traffic.
Blog writing tips & tools
- Get SEO certification free & an SEO writing course
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- Writing for the web: Learn SEO content writing for beginners
- Earn money from blogs: 10 blog ideas that make money
- How do famous bloggers make money blogging in 2022?
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- How to learn travel writing & become a travel blogger
- How to become a successful food blogger
- 12 fast writing tips: Learn how to write fast & write well
- How to outsource blog writing services & other blogging services
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