If you’re a local business that was depending on Google’s Snack pack of 7 for your traffic, you’re in for a disappointment.
Google recently updated its local search results drastically, dropping 4 out of the top 7 listings. Now it is the top 3 search results that are most important for local listings.
The traditional ‘7 pack’ of local map results is gone, replaced by a new ‘3 pack’ results that do not contain any business phone numbers or address details, according to the post here. Here are the elements of a typical snack pack listing.
Some SEO experts believe that this change was mostly done to cater to usability of mobile search results, as the 3 pack looks better in mobile search. Star ratings are also being given greater emphasis in the local results, as seen in the search results below.
Read the rest of my post on the WPeka blog below: