If you’re a local business that depends on customers to find and visit you at your location, you need to make it easier for your customers to find you on Google Plus Local and Maps. You also need to make it easy for them to review your business on Google+.
According to this article, 3 SEO Predictions You Need to Know for 2016, you must claim your business across Google Search, Maps, and Google+, and here are the reasons why.
In 2016, soaring mobile search will have a major impact on local businesses, especially for retail stores and hospitality venues such as restaurants, cafes, and hotels.
This emphasizes the importance of getting your business listed on Google Plus Local, Maps and customising your search appearance. Businesses should ensure they have completed the full description of products, services, images, videos and social reviews.
Once you create and verify your business listing, Google will send you detailed insights and analytics about your Google+ business listing as in the image below. These analytics are from one of the Google+ business listings we created for one of our resort clients just a couple of months ago.
According to Google, your business listing will give your customers the right info at the right time – whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones.
Your Google Business page can also help you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.
Here are the steps you need to complete to get your listing
1. Create a Google+ Page
2. Complete your profile
3. Verify your page, and claim your vanity URL
4. Add the Google+ badge to drive followers
5. Link your YouTube channel to your page
Of course, once you have your verified business listing on Google+, you also need to update it regularly with interesting content and offers for your customers.
If you need help with getting all this done, connect with us at Blog Brandz and we’ll help you create and maintain your Google+ Business Page Listing.