According to Drizzlin Media’s report on the state of Indian Blogosphere, the advent of social networking does not mark the demise of blogs. However, there is a mixed perspective on the detrimental impact of social networking though most believe it only enhances reach.
The company interviewed 30 veteran and new bloggers across the country covering genres as diverse as technology, fashion and food to get a pulse of the latest affairs in the Indian user generated content space. The report found that with the advent of social networks and other ‘convenient’ blogging platforms, blogging has evolved from a platform specific exercise to an integrated expression across multiple mediums.
The fundamentals of blogging – great content and originality continue to be the driving force behind recognition in the space. The study further stated that majority of the bloggers face a challenge with content quality and a lot of them rate themselves as bad or average on content quality. Lowest quality rating was observed in technology genre.
“We were observing a transition in how people create content, with new platforms coming in and lot more content being shared, we were keen to understand how blogging is being redefined”, said Deepak Goel, CEO, Drizzlin Media.