You’ve probably been there a hundred times. You work on an awesome and holistic piece of content, you put your heart and soul into it.
And at the time you publish it, you get …
No shares, no comments, no rankings. Yes, quite frustrating. But the truth is: no matter how great your content is, it still needs links and promotion.
This is why having a blog outreach strategy is crucial when it comes to SEO. Sharing your blog content with the right audience can significantly boost your site’s visibility.
Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most of it.
Ready? Let’s get started!
Rule #1 –
Imagine visiting a beautiful website that looks modern and is accurate to the brand. You’re impressed at this point and willing to give the company’s products a chance.
Now imagine reading the website content. It is full of spelling and grammar mistakes, has outdated information, and has a poor writing style.
That would immediately affect how you look at the company. That’s why website content is just as, if not more important than the website design.
These 10 dos and don’ts comprise my best practices for writing website content. They will help you write good website content and earn customer trust.
1. Do Use Your Own Voice
The last thing you want is for your text to sound dry and boring. It is easy to include all the information a customer might need, but it’s difficult to add your own spin on it.
What happens when your clickbaity headline is better than the content within the article?
The answer: there are a few possibilities, and most of them don’t bode well for your website.
I say “most” of them because there are hundreds of websites that are thriving because of clickbait titles. That is, readers know it’s clickbait, and yet they click anyway!
Chances are, you’ve probably been sucked into a few of these sites yourself, especially if you spend any amount of time on social media.
However, just because an irresistible, clickbaity title satisfies someone else’s goals doesn’t mean you can expect the same results, especially if you’re trying to build value and credibility in your writing.
Here’s what happens when your content doesn’t live up to the hype of your headline:
Clickbait disappoints your readers
Though the title of this article assumed the style of a clickbait headline,
Visual content is gaining a lot of traction in the online world. More businesses are trying to come up with innovative ways through which they can market their products and services.
One such marketing content form that has become quite popular in recent years is the Infographic.
Infographics are more fun and effective than long text-based blogs, and present you with a visual medium through which you can display information to attract your target audience.
Additionally, a well-researched and beautiful infographic can have a great impact on your site’s social media marketing strategy.
If you want to improve your brand visibility and get traffic from different sources, creating an infographic for your business is a great strategy.
Apart from increasing user engagement, creating a viral infographic also offers other benefits,
In this social media age, with so many channels available to share content on, do companies still need to have a blog to promote their content? I believe they do.
There are so many benefits to having a business blog that not having one can actually take you out of the running in this competitive digital media world.
Here are 10 reasons why your small business should have a blog.
1. Better search rankings and visibility
If you want to build traffic to your website, there’s no better way to do it than via search engines. But for your SEO campaign to work, you need to give search engines and visitors a reason to visit your website again and again.
Publishing a blog regularly and consistently will, not only help build your visibility in Google,
Affixed with alluring images and flooded with online shopping enthusiasts, Pinterest has become more than a social networking site.
Started in the year 2010, Pinterest has been climbing swiftly up the social media charts to become one of the most influential websites referring users to ecommerce websites.
Pinterest is an exquisite and sophisticated stage, where people share ideas by posting images known as Pins. These Pins can be collected as Boards that are categorized as per your preference.
Users love to come to Pinterest and see loads of appealing images from different segments and varied brands. Most of the users (approximately 93%) who have pinned one image or other have been involved in online shopping in last 6 months.
As a marketer, you should always keep in mind that users referred to ecommerce websites by Pinterest are 10% more likely to make a purchase decision.
This list will always be kept updated with new tips.
Do you own a local business?
Are you looking to use using social media to raise awareness, branding and word of mouth?
Who isn’t, right?
Social media is becoming a very important medium for local businesses to get new clients and customers.
Say you want to research a new restaurant in your city, read reviews about that hotel you want to check into or find a local event to participate in.
Where do you go? Facebook, right?
And social networks like Facebook are trying to demonstrate their support to small and local businesses
This is because they want to become an important part of the local marketing mix and attract more advertising revenue from local businesses.
Facebook and other social networks have been launching new products and features to help businesses reach out to a local audience.
This is a guest post by Mike Dane of Truconversion.com
How would you like to have an article that gets 70K views, 11K+ shares, and close to 500 comments?
That happened to Alex Pirouz who posted an article on LinkedIn’s publishing platform.
With over 400 million users in a professional environment, LinkedIn is the perfect social media platform to share your industry knowledge, build your expert status and establish thought leadership positioning.
Using LinkedIn for content distribution is becoming essential for any business, and especially for B2B companies because you can easily target your audience using information in their profiles.
When you build a targeted network on LinkedIn,
I see a lot of people on Quora asking the question – should I publish my blog on WordPress.com or Medium or self-hosted WordPress?
As Rand Fishkin says in the latest Whiteboard Friday episode, it’s not that simple.
Medium, LinkedIn and WordPress.com offer the benefits of a ready-made community of potential followers who will engage with your content. These hosted blog sites also offer domain authority that comes with its own SEO benefits.
On the other hand, publishing on a free blog doesn’t give your own domain many SEO benefits. Free blogs are not customizable, lack brandability and do not lend themselves to being used as part of a sales funnel.