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You’ve probably been there a hundred times. You work on an awesome and holistic piece of content, you put your heart and soul into it.

And at the time you publish it, you get …

Nothing.

No shares, no comments, no rankings. Yes, quite frustrating. But the truth is: no matter how great your content is, it still needs links and promotion.

This is why having a blog outreach strategy is crucial when it comes to SEO. Sharing your blog content with the right audience can significantly boost your site’s visibility.

Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most of it.

Ready? Let’s get started!

Rule #1 –

Imagine visiting a beautiful website that looks modern and is accurate to the brand. You’re impressed at this point and willing to give the company’s products a chance.

Now imagine reading the website content. It is full of spelling and grammar mistakes, has outdated information, and has a poor writing style.

That would immediately affect how you look at the company. That’s why website content is just as, if not more important than the website design.

These 10 dos and don’ts comprise my best practices for writing website content. They will help you write good website content and earn customer trust.

1. Do Use Your Own Voice

The last thing you want is for your text to sound dry and boring. It is easy to include all the information a customer might need, but it’s difficult to add your own spin on it.