90% Of Businesses Say Blogs Are Among Their Most Successful Social Media Efforts

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90% Of Businesses Say Blogs Are Among Their Most Successful Social Media Efforts

blogging-smallbizThe University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.

Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010. This should make you wonder the reason companies are cutting back on blogging.

The answer is they didn’t. Rather, Inc. 500’s industrial composition changed in 2010 and 2011 toward more firms providing government services, a segment that blogs at 15%, compared with an overall average of 37%.

If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer, business-to-business, nonprofit or solopreneur organization.

Here are 7 ways business blogs build social media success.

And if you want to learn more about business blogging, check out our newest publication, Blogging For Small Business: How to Use Blogs & Content To Grow Your Small & Medium Enterprise (SME).

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