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Amazon Ads For Authors: 3 Pillars of Amazon Advertising Readiness

Boost book sales with Amazon ads for authors. Learn the basics of Amazon book advertising and sell more books with Amazon advertising.

We often hear of authors who get frustrated that Amazon ads are not the magic bullet they expected for their sales. They may not be getting impressions. They may have trouble getting clicks or, worse, they can’t get readers to convert to buyers and sell more books with their Amazon PPC campaign.

Before you start advertising your book on Amazon, check out these free videos by Mark Dawson, creator of the Ads for Authors online course. Mark is now working with Janet Margot, the Amazonian who helped set up the Amazon book advertising program for Amazon advertising services in Seattle.

Janet presents the extensive Amazon ads module in the course, and for 2021 she has produced a free mini-series to maximise your chances of running successful Amazon ads and recover your Amazon advertising costs.

This series – New Year, New Ads: The Three Pillars of Advertising Readiness – covers often overlooked components you need to get in order before you advertise using Amazon advertising services.

She covers why many Amazon ads never get off the ground and why some that do still don’t perform well. Automation can squash your efforts early, at selling more books on Amazon, if a crucial detail is missing or wrong.

Learn author marketing for self-published authors and get indie book marketing tips for indie authors. Learn how to advertise your book and sell more books with these free book promotion videos and webinars.

The 3 Pillars of Amazon Advertising Readiness

Amazon Advertising Part 1 Product

In the first video of the series – PRODUCT – you’ll learn how first impressions count.

Janet considers the factors you need to bear in mind when it comes to the product that you are advertising – your book – and the ways in which you can make your Amazon ads more “clicky.”

You’ll see how a reader’s first look can convert to book sales and what might stop them from clicking buy.

👉 Click here to watch Amazon Advertising Video #1: PRODUCT

Amazon Ads For Authors

Amazon Advertising Part 2 Traffic

“If you build it, they will come.”

That might be true in a late 80s baseball fantasy film, but it couldn’t be further from the truth when it comes to online bookselling.

Even with a stellar book and a finely tuned detail page, the chances of a paying customer randomly finding and buying your work is practically nil without a steady flow of page visits.

Video #2 covers just that: How do you find TRAFFIC?

It reviews the internal and external mechanisms to attract pre-qualified customers to your book page. And you’ll learn what you can do to influence the fabled Amazon algorithm and get readers to engage with your author brand.

👉 Click here to watch Amazon Advertising Video #1: TRAFFIC

Amazon Ads For Authors

Amazon Advertising Part 3 Strategy

As consumers, we all know a titillating ad when we see one, but what does that mean for a bookseller?

Clever copy and attention-grabbing graphics can make for a noticeable or really cool ad – but if it doesn’t convert to a sale, it’s just that – a really cool ad.

Video #3 covers AMAZON AD STRATEGIES.

You’ll get insights on prioritizing which titles to advertise, the difference between strategy and tactics, timing, and what you need to consider when creating your budget.

Learn what questions must be asked and answered in order to build a solid foundation in order for your Amazon Ads strategy to be successful. This year start your ads off on the right foot with a plan that can help unstick your author business.

👉 Click here to watch Amazon Advertising Video #3: STRATEGY

Amazon Ads For Authors

Free Webinars On Amazon Advertising & Optimization

Mark Dawson’s free webinars on Bookbub and Amazon advertising for authors will show you how to set up your Bookbub and Amazon advertising campaigns to sell more books.

You’ll get book marketing tips to create a book marketing plan for Bookbub and Amazon book marketing – the best book promotion sites that work? Learn book marketing for authors and sell more books with Amazon advertising and Bookbub advertising.

Amazon Advertising Webinar

Free Webinar: The Secrets to Amazon Ads Success (Feb 3rd 2021)

Amazon Ads continue to be an important platform for self-published authors. Where else can you get your book in front of a reader who is poised to make a book purchase? The platform has matured over the past year or so, with additional features rolled out as recently as last month.

Janet Margot, who worked at Amazon helping develop and deliver the platform for authors, will take us through the latest areas we need to focus on. The webinar promises to be a deep-dive from someone who knows Amazon Ads inside and out. And they’ll be plenty of time for questions.

This free Amazon advertising campaign webinar will give you self-published book marketing tips to build an Amazon advertising funnel.

Click here to register for this Free Webinar: The Secrets to Amazon Ads Success (Feb 3rd 2021)

It starts at 9 pm UK time (that’s 4 pm New York, 1 pm Los Angeles). If you can’t make it, there will be a replay sent out after, but you must register so you get the replay link.

Bookbub Advertising Webinar

Free Webinar: Top Tips for BookBub Ads Success (Feb 2nd 2021)

When most authors think of advertising platforms, there are two they instinctively go for – Facebook and Amazon. Facebook is still the most popular social media platform in the world, and Amazon is full of people already interested in buying a new book.

But there is a third-platform, one dedicated to voracious readers hungry for cheap deals. BookBub can form an incredibly powerful part of any author’s marketing strategy, and not just for its highly-coveted Featured Deals.

On Tuesday 2nd February, join Carlyn Robertson from BookBub and me as we take a deep dive into the top tips for BookBub advertising success. You’ll learn how their advertising platform works, why it’s a great way to boost your sales, and see loads of successful BookBub ad campaigns (plus a whole lot more).

Click here to Register for this Free Webinar: Top Tips for BookBub Ads Success (Feb 2nd 2021)

It starts at 9 pm UK time (that’s 4 pm New York, 1 pm Los Angeles), and there will be a replay sent out after, but you must register so you can get the replay link.

book promotion 2021

Free Webinar: Promote Your Book In 2021

Richard McCartney, Book Promotion Expert & #1 Bestselling Author with Geoff Affleck, #1 Bestselling Author and Amazon Optimization & Ads Expert show you how to get more verified reviews, recent changes in Amazon and how to leverage them to find new sales and reviews and what works and doesn’t work on Amazon in 2021.

You’ll learn:

  • What works and doesn’t work on Amazon in 2021
  • Some of the most effective methods to promote your book
  • Formerly popular methods that no longer work
  • How to get more verified reviews
  • Recent changes in Amazon and how to leverage them to find new sales and reviews
  • The Amazon variables that you need to get right so you sell more books

​Register Now to Sell More Books!

More Book Marketing Tips

Amazon Ads For Authors

👩‍💼 Free Personal Branding Course

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Go from Unknown to Well-Known! Get my eBook 'Be The Expert' + a Free WordPress Setup Course

100% privacy. I will never spam you.

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