5 Legal Considerations For Bloggers: Protect Your Content And Create Your Blog’s Legal Pages

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Today, there are millions of bloggers as the internet has become a place where people communicate and share copious amounts of information.

However, there are some legal pitfalls that come with blogging and many bloggers have no clue as to how to deal with them. Here we focus on some of the legal issues that bloggers may face.

Disclaimer: This article does not in any way offer legal counsel or advice but simply discusses legal considerations for bloggers and provides tips on protecting your content and creating your blog’s legal pages and disclaimers.

Top 10 Dos And Don’ts When Writing Website Content

Imagine visiting a beautiful website that looks modern and is accurate to the brand. You’re impressed at this point and willing to give the company’s products a chance.

Now imagine reading the website content. It is full of spelling and grammar mistakes, has outdated information, and has a poor writing style.

That would immediately affect how you look at the company. That’s why website content is just as, if not more important than the website design.

These 10 dos and don’ts comprise my best practices for writing website content. They will help you write good website content and earn customer trust.

1. Do Use Your Own Voice

The last thing you want is for your text to sound dry and boring. It is easy to include all the information a customer might need, but it’s difficult to add your own spin on it.

Become A Content Magnet

Become A Content Magnet

Learn How To Get Content For Your Blog Without Writing A Word

Are you a business owner who’s paying thousands of dollars to create content for their company blog? Or a blogger who doesn’t have the time to write content for your own blog?

Are you afraid that all your effort blogging will be wasted because you can’t create enough content?

How would you like to learn how to blog without writing? To get free, expert content without writing a word or paying writers thousands of dollars to do it for you?

No, it doesn’t involve content writing software, writing bots or AI content generators.

Rather it involves learning how to get free, unique content to your blog by turning it into a magnet for content.

How To Succeed In Personal Branding With Content Marketing

How important is personal branding? According to US PR firm Edelman, 65 per cent of Internet users regard online search as the most trusted source of information about people and companies.

People go straight to Google, Facebook or LinkedIn to help them decide whether or not to do business with a person or organization.

“By building up your personal brand, you’ll be able to put your best foot forward online — which will also influence your success in the real world as well,” notes SmartInsights.

We research online before we decide whether to do business with a person or organization. Here’s how content marketing can help build your personal brand.

Brand strategy and content marketing

Virgin Group founder Richard Branson is not your typical snobbish businessman who bores you with business models,

9 Proven Tactics to Increase Content Engagement On Your Blog

Have you jumped aboard the content marketing train only to see limited success and engagement?

This shouldn’t come as a surprise to anyone. Even as content marketing becomes more and more popular, businesses struggle to retain visitors and turn readers into customers.

TrackMaven research showed that content marketing output in 2015 rose by 35 percent. Engagement, however, dropped by 17 percent.

In 2016, “Content Marketing Benchmarks, Budgets, and Trends” reported, the effectiveness of content for B2B organizations dropped from 38 percent to 30 percent.

The solution to decreasing content engagement is not to create even more content; it is to make your content more engaging for your readers.

How?

In this post, I’ll share 9 proven tactics you can use right away to improve your content engagement.

What is “Content Engagement”?

Long-Form Content Vs Short-Form Content: The Debate Continues

short-form-content-vs-long-form-content

With the rising popularity of connected devices, that includes mobile devices like smartphones and tablets, people around the world are consuming a huge amount of content. If you include conventional desktops and laptops, the number goes up even more.

However, whether individuals or organizations, marketers have faced the dilemma of choosing short-form content over long-form content for their content strategy.

Truly, the right way to approach this confusion lies in adopting an appropriate mix of long-form and short-form content as both have their advantages.

The Advantages Of Short-Form Content

With the glut of online content and the reducing attention span of readers, many organizations are opting for short form content for their content marketing needs. Most of this short form content is in the form of blogs and infographics that are less than 1000 words in length.

4 Ways To Use LinkedIn For Content Marketing

4 WAYS TO USE LINKEDIN FOR CONTENT MARKETING

This is a guest post by Mike Dane of Truconversion.com

How would you like to have an article that gets 70K views, 11K+ shares, and close to 500 comments?

That happened to Alex Pirouz who posted an article on LinkedIn’s publishing platform.

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Publishing on LinkedIn can get you in front of a large audience. Image source: http://blog.hubspot.com/marketing/linkedin-content-marketing

With over 400 million users in a professional environment, LinkedIn is the perfect social media platform to share your industry knowledge, build your expert status and establish thought leadership positioning.

Using LinkedIn for content distribution is becoming essential for any business, and especially for B2B companies because you can easily target your audience using information in their profiles.

When you build a targeted network on LinkedIn,