Here are some of the marketing publications (books and ebooks) we have published over the years.
Are you frustrated with not being taken seriously as a coach, consultant or service provider?
Are you looking for ways to make people sit up and see you as the “go-to” person in your industry?
Becoming an expert in your chosen field is the best way to create the maximum amount of success in your business.
As a service provider or a consultant, you will be greatly appreciated by your clients or colleagues.
But if you do not classify yourself as an expert, you can be wasting your time at trying to get an edge over your competitors.
An expert is somebody who can easily turn readers into sales because of the trust and authority they have established in the eyes of their customers. Becoming the leading authority in your field can help you do that.
The hard part is actually establishing yourself as an expert and that is what I aim to show you in this book where I will explain the steps to get there.
Blogging For Small Business: How to Use Blogs & Content To Grow Your Small & Medium Enterprise (SME)
Are you frustrated at the fact that your small business is still an unknown entity? Do you despair at the lack of visibility and branding your business suffers from?
Here’s what you need to know about creating influence and visibility. Today’s newsmakers are not big media publishers.
They are the independent publishers, writers, authors, bloggers, experts who take the time and trouble to get their voice out online.
When you publish a blog, YOU become the “go-to” person in your industry and YOU’RE the one who gets quoted in the media. This is the primary reason why a blog may be just the tool you need if you’re looking to brand your business online.
This book is an introduction to the process of creating and publishing a business blog that will help the small and medium enterprise (SME) create branding and visibility online.
Are you finding it increasingly difficult to stand out in an overcrowded and competitive marketplace? You need a strong personal brand.
With the economy being what it is, establishing a brand for yourself has become essential, because it’s what helps you stand apart from the competition and get noticed by those who matter, whether your clients or employers.
As the Web gets increasingly more social, it’s has become essential to socialize your brand.
This book shows you how to attract the right kind of attention and opportunities by showcasing your unique offerings and talents to create a personal brand that helps you stand head and shoulders above the competition.
Number One In Your Niche: How To Use Expert Content To Get Your Website To The Top Of The Search Rankings
This book was written in 2004 to show how to use “expert content” to get your website to the top of the search engine rankings and be number one in your niche. However, its principles are still valid today.
Although some of the references no longer exist, the step-by-step approach to creating high-value reports and using them to build links and rankings will work no matter how often Google and other search engines update their algorithm.
If you have any interest in how to use content to boost rankings, this book will be a valuable addition to your library.