Measuring blog traffic is vital to those who blog for fun, as well as those who are establishing a blog as a way to make money.
Advertisers buying ad space will want to know your traffic stats to help determine a fair price for placing their ads on your site. When you need ways to measure blog traffic, check out these options.
Stat Counters and Site Meters
These are the simplest tools to use on your blog. Once you install the code to your blog, a stat counter will start tracking your visitors. A site meter may be easier to use for those who do not want to mess with code, but both achieve the same goal.
These tools are available for free and are a good way to get started. This is also a great way to let other users know how many visits you are getting each day.
The Blogging Platform
Many blogging platforms used by bloggers including Blogger, WordPress, and TypePad have their own tools you can use to track your traffic stats.
There is no installation process and you can get two or three different types of traffic statistics, such as unique visitors and views per page.
Feedburner for RSS
One problem that bloggers have is knowing just how many people read their posts through the RSS feed rather than by visiting the site on a daily basis.
Bloggers can get a rough estimate of this number by using Feedburner to manage your RSS feed, which also gives you statistics on how many readers you have.
Just know that properly installing Feedburner requires paying careful attention and following the set-up instructions carefully.
Alexa is a service that ranks the top 100,000 blogs and websites online, and works well for those who have very popular blogs.
If you rank high on Alexa, you are able to get detailed statistics on visitors to your blog. However, if you are just starting out or are a low-ranking blog, Alexa will not provide you with traffic stats.
The most comprehensive tool for measuring the traffic to your blog is Google Analytics. If you already use Google’s services, you can add and link an Analytics account to your existing account.
All you have to do is install the code on your blog to get started. Google provides a wide range of categories to sort visitors by location, from where they were directed to your site, time spent on the blog, and more.
These are some of the easiest ways for bloggers to measure the traffic coming to their blogs. Whether you are just curious or need these stats, these tools are generally easy to install and can start tracking traffic to your blog within a matter of hours.
Kaitlyn Ytterberg is a writer for Officite, a leading provider of websites and online marketing for the medical community. Officite specializes in Internet marketing and practice website design for all healthcare specialties. Services span from SEO and social media to reputation management, blogging and mobile websites. Learn more at www.officite.com.
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