Even though Facebook has only established itself as a social media website a few years ago, it already has more than a billion different users around the world, and consequently, it is one of the best places to make yourself heard, regardless of whether you are simply expressing your opinion or trying to drive potential customers to your business.
As you’re probably aware, content posts are the main method of communication with the rest of the world (or the people on your friends list, at least), and all would be well if not for one problem; with more than a billion users and 600,000 active logins per day, you can bet that you are far from being the only one vying for attention.
To turn some heads your way, you will need to create great Facebook content, and here are a few important guidelines to achieve that.
Keeping it Short, Simple and Visual
To start things off, let us turn to some statistics provided on Facebook itself. It is mentioned that posts which contain between a 100 and 250 characters are up to 60% more likely to get likes, be commented on, and shared by those who view them.
This is because most of us have a short attention span and are probably browsing through Facebook as a method of relaxation and quick stimulation; in other words, people simply don’t feel like reading a wall of text, much less liking, commenting or sharing it.
Remember, as much as you may be tempted to write an essay for a post, this is a social network, and not a blog or a personal assignment.
In addition, it is mentioned on Facebook that posts with pictures get 120% more engagement while posts with videos get 100% more engagement.
Humans happen to be quite visual creatures and are attracted by information they can analyze without actually reading. It is true that a few people still prefer reading a text to watching a video, but for the most part, being visual attracts attention like nothing else.
Here is an example of how briefness, simplicity and a nice use of visual elements can make for a highly-liked and shared post.
Cover Something Sensational
Most people don’t come on Facebook to read about your thoughts, feelings and state of mind. No, they want something to stimulate themselves, something that will capture their attention.
One of the easiest ways of creating great Facebook content that will attract attention consists of covering important news events and hot topics. For instance, you could have made a post about Felix Baumgartner’s famous jump; those who did received quite an impressive amount of feedback, as can be seen here.
Alternatively, if you don’t want to or cannot cover a major news event, then you can always try and make certain elements of your Facebook content provocative and/or unusual.
Things that are out of the norm have an uncanny ability to attract the attention of practically anyone, which is precisely what you need when seeking as many likes and shares as possible. You could take example on to how to do that from the following post made by Dior.
All in all, there are clear-cut guidelines to follow in order to create great Facebook content, but that is not to say that following them will ensure a good quality beyond all doubt.
The subject of the post, the style and content of the text, as well as the visual elements used are all subjected to your own personal evaluation, meaning that you will still need to put some effort into it, at least if you want results to write home about.