Marketing With Blogs: Why Do Solo Entrepreneurs Need A Blog?

Solo entrepreneur

By Priya Florence Shah

Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates are using blogs to build branding and to communicate with their community.

Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.

While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.

Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.

They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market’s demands.

Blogs, and the RSS feeds they come with, help you syndicate your content online, boost your reach and influence and allow readers to control their communications with your company. Your blog can be your selling point and help your prospects opt for you and your services over those of others.

Whether you’re an individual, entrepreneur, small business, consultant, coach, book author, independent filmmaker, actor, model, travel guide, work-at-home mom – someone who wants to promote their individual skills and talents or interests – there is immense potential in using blogs to promote your business.

In part 2 of this article series I cover some tips that will help you ensure your blog is a good marketing vehicle.

© Priya Florence Shah is a former journalist, editor and online publisher, website promotion and SEO copywriting consultant. She runs a content marketing agency that offers optimized content creation and syndication services. Go here for more business blogging guides.

How To Blog Guides:

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31 Days to a Better Blog – If you have big dreams for your blog but have been putting improving it in the ‘one day’ basket – you’re not alone. Join Darren Rowse and 19,000 other bloggers and Kick-start your blog with this 31 day challenge to build a dramatically better blog. Revitalize your blog with these 31 tasks that will all help to turn it into the page view powerhouse you’ve always dreamed of.

How To Create A Blog That Rocks! – Take your Blog from Kickstart to Awesome in Leo Babauta’s virtual A-List Bootcamp. Get his free report “How I got over 150,000 subscribers?” and learn how to create a successful blog.

Photo source bruno-free

1 Comment

  1. Just another very helpful write-up by I have already been looking over your blog for a time by now and I realize that you were definitely moving up within the serps making me personally pleased.

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